Life is Good and S.W.SMILEY Introduce a New Capsule Collection
Life is Good and S.W.SMILEY Launch Exclusive Collection
Life is Good, a renowned positive lifestyle brand, has teamed up with S.W.Smiley, a contemporary lifestyle brand from The Smiley Company, to unveil a unique capsule collection that emphasizes optimism and self-expression. This collaborative effort aims to create fashion statements infused with uplifting graphics, allowing individuals to express their beliefs through wear.
Collection Highlights and Inspiration
The collection includes a variety of apparel types, such as crusher tees, boxy tees, shrunken tees, and hats, ensuring that there's something for everyone. The designs feature bold visuals and positive messages that invite individuals to show off their optimism. Wearing these pieces becomes a way to join a global community united by shared values.
Mutual Aspirations for Positivity
Linne Kimball, the Vice President of Strategic Partnerships at Life is Good, shared insight into the collaboration, saying, “This partnership is a perfect match. Both brands aim to amplify the message of positivity, reinforcing the idea that positive energy has powerful effects.” This collaboration seeks to drive a worldwide movement that celebrates optimism.
Self-Expression through Fashion
According to Ross Wilson, Chief Product Officer for The Smiley Company, S.W.Smiley stands for uninhibited self-expression. He asserts that this partnership is a prime example of brands coming together to highlight the importance of expressing oneself authentically.
Commitment to Community and Support
A portion of the proceeds from this initiative will support The Playmaker Project, which provides vital resources to early childhood professionals. This initiative reaches a vast audience, supporting over one million children annually. Life is Good has a history of donating at least 10% of their profits to this cause, making their efforts in this collection even more impactful.
Exclusive Styles and Collection Launch
For those eager to experience this collection, the first release will feature three limited-edition, digitally exclusive styles, available only for 72 hours. Following this initial drop, subsequent releases will include a mix of limited-run tees and classic styles that will be available until the next collection is launched.
Find Out More About the Capsule Collection
Those interested in exploring the full range of this new collection or wanting to learn more about this inspiring partnership are encouraged to check out the official Life is Good website for additional details.
About Life is Good
Life is Good is dedicated to spreading positivity and optimism through its unique line of products featuring motivating art and messages. The brand operates both as a business and a non-profit organization, contributing over ten percent of its annual net profits to The Life is Good Playmaker Project, which helps children overcome challenges and fosters an optimistic future.
About S.W.Smiley
S.W.Smiley represents a blend of edgy style and a bold attitude, drawing from the thriving streetwear culture. It encourages fans to embrace their individuality with daring designs and eclectic prints, promoting a culture of self-expression and authenticity.
About The Smiley Company
As a key player in the licensing industry, The Smiley Company is dedicated to spreading joy through its iconic branding. Committed to innovation, the company continues to inspire happiness through its diverse product lines and collaborations, aiming to create a better world one smile at a time.
Frequently Asked Questions
What is the collaboration between Life is Good and S.W.Smiley?
The collaboration focuses on creating a capsule collection that promotes optimism and self-expression through various stylish apparel pieces.
What types of products are included in the collection?
The collection features crusher tees, boxy tees, shrunken tees, and hats, suitable for diverse tastes and styles.
How does this partnership contribute to social causes?
A percentage of the proceeds will go to The Playmaker Project, which supports early childhood professionals and impacts over a million children annually.
What makes S.W.Smiley unique?
S.W.Smiley embraces the edgy aspects of streetwear culture, encouraging self-expression and individuality through its dynamic fashion pieces.
Where can I find more information about this collection?
More details and the complete capsule collection can be found on the official Life is Good website.
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