Lee Sosin Joins Props as Chief Client Officer to Drive Growth

Lee Sosin Takes on Chief Client Officer Role at Props

Props, a performance-based creator marketing platform, has announced the appointment of Lee Sosin as its new Chief Client Officer. With a robust experience spanning over two decades in media, marketing, and brand strategy, Sosin is poised to significantly influence how clients leverage creator content in conjunction with paid media, a necessary evolution for the company's growth.

Significant Background in Media and Marketing

Sosin's career is marked by leadership roles at major companies, including Hearst, Yahoo, and Time Inc. In those capacities, he successfully built and refined branded content and video strategies for many globally recognized brands. Most recently, he was Chief Marketing Officer at Green Roads, where he played a crucial role in reshaping the company’s image into a wellness brand focused on human-centric values through innovative marketing and strategic realignment.

Driving Change at Props

In his new position at Props, Sosin will oversee the sales, marketing, and client support teams, leading a blended team of experienced professionals who have been with the company since its inception. He has served as an advisor to Props for quite some time, and his familiarity with the company’s methodology positions him to lead its next phase effectively. By leveraging extensive performance data, Sosin will provide clients with valuable insights to drive measurable outcomes and discover new target audiences. His leadership is expected to not only bolster client relationships but also attract new enterprise partners within sectors such as consumer banking, insurance, travel, financial services, and e-commerce.

Leadership Endorsement

Joseph Perello, Founder and CEO of Props, spoke highly of Sosin's contributions: "In many ways, Lee has been part of Props since the beginning, advising us from the start and helping craft our unique method of merging the authentic connection of creator content with the effectiveness of paid media. Lee is an exceptional leader who consistently achieves remarkable results with innovative strategies for global brands. His ability to transform complex data into actionable strategies will allow our clients to extract even more value from Props’ performance-driven approach to creator marketing."

Building Client Success

Sosin expressed his enthusiasm for joining Props, stating that brands today demand measurable results from their marketing partners, where Props excels. He highlighted, "The environment we have created allows brands to utilize creators effectively to enhance performance, ensuring that we are not just focused on vanity metrics but rather on impactful business results. By 2025, the industry shift will place an even greater emphasis on results that matter rather than superficial statistics."

Educational Credentials

Sosin holds impressive academic credentials, including an MBA from Columbia University, an MFA in Motion Picture Producing from the University of Southern California, and a BA in English and American Literature from Brandeis University.

About Props

Founded in 2019, Props is breaking new ground in performance-based creator marketing by fusing creator content with paid media to achieve direct business results. The company partners with diverse brands such as AAA, College Ave Student Loans, Hertz, and others, helping them convert audiences into loyal customers, thus redefining the landscape of marketing performance.

Frequently Asked Questions

What is the role of Lee Sosin at Props?

Lee Sosin has been appointed as the Chief Client Officer, overseeing sales, marketing, and client support.

What experience does Lee Sosin bring to Props?

Sosin has over 20 years of experience in media, marketing, and brand strategy, with leadership roles in significant companies like Hearst and Yahoo.

How does Props approach creator marketing?

Props combines the appeal of creator content with paid media to deliver measurable business outcomes rather than just vanity metrics.

What are some brands that Props works with?

Props collaborates with a variety of brands, including well-established names such as AAA and Hertz, to drive customer conversions.

What does the future hold for Props under Sosin's leadership?

With Sosin at the helm, Props aims to enhance client relationships and broaden its strategic partnerships across multiple industries.

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