LeadsCon Announces TrendWatch Tour to Boost Performance Marketing
LeadsCon Launches Exciting TrendWatch Meet-Up Tour
In an exciting development for performance marketers, LeadsCon has announced the first stops on its new TrendWatch tour, which will offer a series of afternoon peer-to-peer gatherings focused on content and networking.
Upcoming Tour Dates and Locations
The tour kicks off with an event at TopGolf, Miami Gardens, on February 24 and will continue with gatherings in New York City on June 10 at SPIN followed by a stop in Dallas on November 10 at TopGolf. Attendance is open to lead generation and performance marketing professionals, but seating is limited, making early registration essential.
Detailed Agenda for Each Tour Stop
Each meet-up is designed to provide insights, trends, and networking opportunities for local lead generation professionals and performance marketers. A key feature of the event is the TrendWatch panel, which will include brands such as Allstate, Encore Insurance/Lead Clinic, and Performance Media Management, among others. After the panel discussions, attendees will engage in valuable peer-to-peer discussions.
Key Trends Highlighted During the Tour
The TrendWatch panels will focus on this year's pivotal lead generation trends, referred to as the "Big Five." These trends signify crucial areas of change in the industry that professionals should consider:
- Rise of GenAI: Exploring how artificial intelligence is transforming lead scoring, personalization, and campaign automation.
- TCPA Landscape: Gaining an understanding of the evolving regulatory environment and its implications for businesses.
- Economic Uncertainty: Developing strategies to stay agile amidst changing consumer behaviors.
- Evolving Lead Buyer-Seller Dynamics: Identifying new opportunities for collaboration in a shifting market landscape.
- Future of Data Privacy: Learning to maximize business impact while navigating privacy regulations and consumer expectations.
Expert Insights from Industry Leaders
Heather O'Connell, managing director at LeadsCon, emphasizes the importance of these meet-ups, stating, "Lead generation professionals encounter a fast-paced and ever-evolving industry. These gatherings will provide them with essential trends, practical tips, and crucial connections." O'Connell is excited about the opportunity to engage with performance marketers nationwide.
What to Expect at Each Event
Each tour stop promises an afternoon filled with:
- Actionable Insights: Attendees will learn strategies to maintain a competitive edge in 2025 and beyond.
- Networking Opportunities: Participants can forge meaningful relationships with industry leaders and local marketers.
- Peer-to-Peer Connections: Attendees will enjoy small-group discussions, refreshments, and a relaxed networking environment.
About LeadsCon
LeadsCon stands as the world’s premier provider of insights and connections for performance marketers and lead generation professionals. In addition to managing the global LeadsCon mega-conference and expo in Las Vegas, as well as the national LeadsCon Connect conference in Chicago, LeadsCon also offers year-round networking opportunities, a wealth of digital content, and monthly newsletters to keep marketers at the forefront of the rapidly evolving world of lead generation. This robust platform is operated by Access Intelligence.
Frequently Asked Questions
What is LeadsCon's TrendWatch tour?
The TrendWatch tour is a series of gatherings for lead generation and performance marketing professionals, featuring key insights and networking opportunities.
Where will the TrendWatch tour take place?
The tour includes stops in Miami Gardens, New York City, and Dallas, providing accessibility to professionals in major markets.
Who can attend the TrendWatch events?
The events are open to lead generation and performance marketing professionals, but seating is limited, making early registration important.
What topics will the TrendWatch panels cover?
Panels will focus on major trends such as artificial intelligence, the TCPA landscape, economic uncertainty, and data privacy, among others.
What benefits can attendees expect?
Participants will gain actionable insights, networking opportunities, and foster peer-to-peer connections, enhancing their industry knowledge and relationships.
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