Leading the Charge: Jean Laurent Poitou as CEO of Ipsos

Jean Laurent Poitou Steps into the Role of CEO at Ipsos
In a significant development for Ipsos, Jean Laurent Poitou has been named the new Chief Executive Officer. His appointment reflects a strategic move by the Board of Directors who are committed to navigating the ever-evolving landscape of market research.
A New Era for Ipsos
Taking over the reins from Ben Page, whose tenure has been marked by noteworthy contributions since 2021, Poitou stands ready to lead Ipsos into a new chapter. His extensive background in embracing emerging technologies, particularly in artificial intelligence (AI), positions him ideally for this pivotal role.
The Board's Vision
The Board of Directors recognizes the importance of adapting to the dynamic market. The growing demand from institutions and businesses for fast, accurate data means that Ipsos must evolve continuously. Poitou aims to fulfill this requirement, ensuring that Ipsos can deliver reliable insights in significantly shortened timeframes.
Jean Laurent Poitou's Background
As an engineer and a graduate from the prestigious École Polytechnique, Poitou has spent over three decades at Accenture in various high-level international management roles. His recent leadership of the Digital and Technology Services practice at Alvarez & Marsal across Europe, the Middle East, and Africa has equipped him with a robust understanding of digital transformation and AI initiatives. This wealth of experience will undoubtedly play a crucial role in Ipsos' growth strategy.
Responding to Industry Challenges
Poitou's vision for Ipsos is anchored in its potential to lead transformation within the industry. With the onset of new technologies and the rising importance of data, Ipsos is set to enhance its capabilities in rapid data production, analysis, and reporting. This adaptability is essential in addressing the global challenges organizations face today.
Recognizing Prior Leadership
The Board has expressed gratitude for the hard work and achievements of Ben Page. His contributions have laid a strong foundation for the company, and as he steps aside, the focus shifts to the strategic advancements Poitou is determined to implement.
Poitou's Commitment to Ipsos
Upon his appointment, Poitou remarked on his excitement to lead Ipsos as it approaches a milestone of fifty years in the industry. His commitment to fostering growth and innovation is clear, as he aims to leverage existing strengths while introducing new technologies to enhance Ipsos’ competitive edge in market research.
About Ipsos
Founded in 1975, Ipsos is one of the largest market research firms globally and encompasses a workforce of nearly 20,000 employees across 90 countries. They bring a passion for curiosity to the forefront of their research methodologies, providing profound insights into consumer behavior and market trends.
Conclusion
Under Jean Laurent Poitou's leadership, Ipsos is poised to navigate the future of market research with a keen focus on innovation and comprehensive data analysis. His dedication to building on the existing reputation of Ipsos aligns with the company’s mission to support clients in a rapidly changing world.
Frequently Asked Questions
Who is Jean Laurent Poitou?
Jean Laurent Poitou is the newly appointed CEO of Ipsos, with extensive experience in digital transformation and artificial intelligence.
What does Poitou aim to achieve at Ipsos?
Poitou aims to drive innovation and growth, adapting Ipsos to meet the evolving demands of the market research industry.
What is Ipsos?
Ipsos is a leading global market research company operating in 90 countries, dedicated to providing insightful data analysis and research services.
How long has Ipsos been in operation?
Ipsos was founded in 1975 and has been a prominent player in the market research field for nearly five decades.
What were Ben Page's contributions to Ipsos?
Ben Page served as CEO of Ipsos from 2021 until now, significantly influencing the company's strategic direction and operations.
About The Author
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