Leadership Transition at Oma Savings Bank: New CCO Appointed

Leadership Changes at Oma Savings Bank

Oma Savings Bank Plc has announced significant leadership changes within its organization. The Chief Communications Officer (CCO), Minna Sillanpää, will be departing the company on March 27, 2025. Her role will be taken over by Pirjetta Soikkeli, who is set to begin her journey with the bank no later than July 7, 2025.

Appreciating the Contributions of Minna Sillanpää

Sarianna Liiri, the interim CEO of Oma Savings Bank, expressed heartfelt appreciation for Minna's commitment and extensive contributions during her tenure. In her remarks, she highlighted Minna's pivotal role in enhancing the bank's communication strategies, branding efforts, and sustainability initiatives. Such acknowledgment underlines the importance of strong leadership in nurturing a robust organizational culture.

Introducing Pirjetta Soikkeli

Pirjetta Soikkeli comes to Oma Savings Bank from Handelsbanken Finland, where she served as the Senior Vice President of Communications, Marketing, and Sustainability. Her background includes various leadership roles with organizations like Metsä Group, Fortum, and Stora Enso, providing her with a rich tapestry of experience that will undoubtedly benefit the bank as she steps into this new role.

Interim Leadership Arrangements

During the transition period until Soikkeli assumes her position, the duties of the CCO will be managed through internal arrangements. This is an important measure to ensure that the bank maintains its communication effectiveness during the leadership change.

Oma Savings Bank: A Snapshot

Oma Savings Bank, a well-respected financial institution, is known for its solvent and profitable operations. With a talented team of about 500 professionals, the bank serves over 200,000 private and corporate clients across its 48 branches and digital platforms. The focus is prominently on retail banking, offering a diverse array of services from personal loans to credit insurance and investment products.

Commitment to Customer Experience

At the core of OmaSp’s ethos is the commitment to delivering personal service and remaining close to customers. This is evident not only in their traditional branch services but also in their digital offerings. The bank is dedicated to providing a premium customer experience that emphasizes accessibility and personalized assistance. Furthermore, the professional development of its staff is a priority, with many team members actively investing in the company by owning shares.

Staying Connected with Oma Savings Bank

Oma Savings Bank continues to prioritize strong relationships with its clients and the community. This leadership transition signals a new chapter for the bank, reinforcing its commitment to growth and providing exceptional banking services.

Frequently Asked Questions

What led to Minna Sillanpää's departure?

While specific reasons for Minna Sillanpää's departure have not been disclosed, transitions in leadership are common as organizations adapt and grow.

Who will manage communications in the interim?

During the interim period before Pirjetta Soikkeli begins, internal arrangements will handle the responsibilities of the Chief Communications Officer.

What experience does Pirjetta Soikkeli bring?

Pirjetta brings extensive experience from her previous roles in communications and marketing, including leadership positions at Handelsbanken Finland and Metsä Group.

How does Oma Savings Bank prepare for leadership changes?

Oma Savings Bank ensures a smooth transition by appointing qualified leaders and implementing internal management plans during changes.

What services does Oma Savings Bank offer?

Oma Savings Bank provides a wide range of banking services, including retail banking, loans, investments, and mortgage banking, catering to both individuals and businesses.

About The Author

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