Lavazza's Creative Partnership with NYU Tisch Arts School
Lavazza's Commitment to the Arts and Creativity
Lavazza continues to showcase its passion for the arts by collaborating with the café lounge within the Martin Scorsese Virtual Production Center at NYU Tisch School of the Arts. This partnership marks a significant step in Lavazza's journey to connect with the creative community.
A New Haven for Creativity
The collaboration kicked off with an exclusive event hosted by renowned filmmaker Martin Scorsese, who was joined by his daughter, actress Francesca Scorsese, and Lavazza's Vice President of Marketing, Daniele Foti. The gathering celebrated the exciting union between coffee and cinema, highlighting how both realms can inspire creativity.
More Than Just Coffee
Situated on the Brooklyn waterfront at Industry City, the Martin Scorsese Virtual Production Center offers a progressive Master of Professional Studies (MPS) in Virtual Production. This nine-month immersive program blends technology, performance, and storytelling, pushing the envelope of how narratives are constructed in the digital age.
Dean Rubén Polendo of NYU Tisch expressed gratitude towards Lavazza for enriching this unique café space, where aspiring filmmakers can gather, exchange ideas, and fuel their creativity.
Lavazza's Rich Cultural Legacy
Lavazza's partnership with NYU Tisch extends beyond this café; it emphasizes the brand's longstanding dedication to arts and culture. The company has consistently supported various cultural institutions and events, including prestigious film festivals and museums.
The newly designed lounge, which overlooks the captivating Upper New York Bay, serves as a creative hub. Infused with Sicilian charm, it features Lavazza's advanced coffee machines, delivering signature espresso and coffee lines that reflect the essence of Italian artistry. This space is intended to nurture creativity and collaborative spirit among students.
Expectations on Excellence
According to Daniele Foti, Lavazza embodies a strong commitment to excellence that drives its creative vision. This mindset intertwines creativity, precision, and that distinctive Italian flair known as estro. Their collaboration with NYU Tisch empowers emerging artists who share these values.
During the launch event, Scorsese reminisced about his Sicilian roots and the intersection of culture and storytelling. He emphasized the significance of creating a vibrant community space where filmmakers can connect over a shared love of espresso and narrative.
How to Engage with Lavazza
If you wish to learn more about Lavazza, explore their offerings at lavazzausa.com. For details concerning the Martin Scorsese Virtual Production Center, visit their official webpage for more insights on their innovative programs.
About Lavazza
Founded in Turin in 1895, Lavazza has established itself as a major player in the global coffee market. The Lavazza family has overseen its growth for four generations, building a brand known for combining quality and innovation. With an impressive turnover of over €2.7 billion, Lavazza continues to push the boundaries in all aspects of coffee production, from raw material selection to crafting the perfect cup. Sustainability has always been a core value, guiding the company towards social and environmental responsibilities.
About NYU Tisch School of the Arts
For more than six decades, NYU Tisch School of the Arts has leveraged New York City's vibrant artistic landscape to nurture and train future leaders in the arts. The school emphasizes bold and innovative approaches to professional development, ensuring that students engage deeply with their crafts. With campuses around the globe, Tisch provides an exceptional liberal arts education in conjunction with rigorous artistic training.
Frequently Asked Questions
What is Lavazza's connection to NYU Tisch?
Lavazza has partnered with NYU Tisch School of the Arts to support artistic endeavors by providing a café space within the Martin Scorsese Virtual Production Center.
What is the Martin Scorsese Virtual Production Center?
It's a facility aimed at training filmmakers in Virtual Production, offering a Master of Professional Studies program that combines technology and storytelling.
How does Lavazza contribute to the arts?
The company invests in various cultural events and institutions, demonstrating its commitment to promoting creativity and artistic expression.
What can visitors expect from the new café at NYU Tisch?
The café offers a warm and inviting atmosphere, equipped with Lavazza's signature coffee products, serving as a hub for students to collaborate and generate ideas.
How can I find more information about Lavazza and NYU Tisch?
More information can be found on their respective websites, which detail their programs, products, and artistic initiatives.
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