Laura Geller's SPF Primer Launch Empowers Women Beyond 40

Laura Geller Beauty Unveils Innovative SPF Primer
A transformative new product from Laura Geller Beauty offers daily SPF protection alongside skin-nourishing benefits. This launch particularly aims to empower women over 40, integrating safety and beauty in a single routine.
Introducing the Spackle Skin Perfecting Primer SPF 30
Laura Geller Beauty proudly announces the arrival of its latest product, the Spackle Skin Perfecting Primer Broad Spectrum Sunscreen SPF 30. This product, available on LauraGeller.com, joins the celebrated Spackle Primer line. It serves as both a makeup primer and a sunscreen, protecting users from harmful UVA and UVB rays while simplifying beauty routines.
The Legacy of Spackle Primer
The original Spackle Primer made its debut in 2002, marking a significant milestone as one of the first dedicated makeup primers on the market. Over the years, it has gained a loyal following by addressing specific skincare needs, particularly for mature skin.
Beauty with Purpose
Founder Laura Geller emphasizes the mission behind the brand: “At Laura Geller Beauty, we advocate for beauty with purpose, especially for women over 40. Our new SPF primer goes beyond traditional makeup; it’s a daily self-care solution. Many of our customers expressed the challenge of incorporating SPF into their routines, which inspired us to create a straightforward, one-step product that smooths skin while providing sun protection.”
The Importance of Skin Protection
Skin cancer remains a pressing concern, particularly for women over 50. The American Cancer Society reports that melanoma rates in this age group are increasing significantly. This alarming trend has underscored the critical need for effective daily sun protection, especially as many melanomas occur in individuals over 50, with a median diagnosis age of 59.
In light of these statistics, Laura Geller Beauty is committed to providing accessible and user-friendly SPF solutions for mature skin. The new primer ensures instant, invisible sun protection without leaving a white residue or requiring long wait times. It features essential skin-loving ingredients, such as antioxidant-rich Sea Fennel Extract and Azelaic Acid, which nourish and soothe the skin while safeguarding it.
Partnership with Fran Drescher
To celebrate this product launch, Laura Geller Beauty has teamed up with renowned actress and activist Fran Drescher. A committed advocate for cancer awareness, Drescher has been a pivotal figure in initiatives related to health and skincare. Since 2021, she has collaborated with the brand regularly, particularly on campaigns focused on cancer awareness.
Drescher expressed her enthusiasm about this partnership, stating, “I am thrilled to work with Laura Geller again on such an important cause. Daily sunscreen usage is crucial for skin cancer prevention, and the ease of this primer makes it a convenient choice.”
The Campaign Launch
The launch is accompanied by a new campaign highlighting the Spackle Primer's benefits and features Fran Drescher showcasing this innovative product. Aside from promoting skincare awareness, Laura Geller Beauty has made a contribution to Drescher's organization, Cancer Schmancer, supporting her mission for cancer prevention.
A Trusted Choice for Sensitive Skin
The Spackle Skin Perfecting Primer Broad Spectrum Sunscreen SPF 30 is not only excellent for daily makeup routines but also recognized for its safety and efficacy. It recently earned the Seal of Recognition from the National Psoriasis Foundation, validating its suitability for sensitive skin types.
About Laura Geller Beauty
Founded in 1997 in New York, Laura Geller Beauty has always aimed to demystify daily makeup routines, delivering transformational products that rekindle joy in beauty. A pioneer in baked makeup innovation, the brand specializes in creating exceptional coverage tailored to all skin types. Notably, Laura Geller Beauty has proudly featured women over 40 in its advertisements since 2021, highlighting its commitment to this demographic.
Products by Laura Geller Beauty can be found on various platforms, including QVC, LauraGeller.com, Amazon, and select retailers.
Frequently Asked Questions
What is the Spackle Skin Perfecting Primer SPF 30?
The Spackle Skin Perfecting Primer SPF 30 is a dual-purpose product that functions as both a makeup primer and a sunscreen, providing sun protection while preparing the skin for makeup.
Who is Fran Drescher?
Fran Drescher is an actress and health advocate known for her work in cancer awareness and prevention, partnering with Laura Geller Beauty since 2021 to promote skincare initiatives.
When did Laura Geller Beauty launch?
Laura Geller Beauty was launched in 1997, focusing on creating products that simplify makeup routines, especially for mature skin.
What makes the new primer unique?
The primer combines SPF protection with makeup benefits, featuring skin-friendly ingredients that nourish while protecting from the sun's harmful rays.
Where can I purchase the primer?
The Spackle Skin Perfecting Primer SPF 30 is available for purchase directly on LauraGeller.com and other select retailers.
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