Latham Group Partners with L.C. Williams & Associates
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Latham Group Partners with L.C. Williams & Associates
Latham Group, Inc. [NYSE:SWIM], the leading designer, manufacturer and marketer of in-ground residential swimming pools, has partnered with Chicago-based L.C. Williams & Associates (LCWA) as its public relations agency of record. This strategic engagement promises to elevate Latham’s brand visibility, enhance customer engagement and reinforce the company’s position as the industry leader.
Strategic Public Relations Approach
Under the terms of the new partnership, LCWA will oversee and execute a comprehensive public relations strategy that includes media relations, thought leadership, influencer collaboration, and brand storytelling. With over 30 years of experience, the full-service firm ranks consistently among the top agencies in the country specializing in home and building products, specifically in the outdoor living space.
Industry Expertise
“LCWA’s extensive experience in the home and lifestyle sectors, coupled with its innovative approach to public relations, makes it an ideal partner for Latham as we continue to expand our market presence and product offerings,” said Scott Rajeski, President and CEO of Latham Group, Inc. The partnership aims to drive awareness and adoption of fiberglass pools and automatic safety covers, further accelerating market conversions.
Innovative Product Range
At the forefront of innovation in the pool industry for over six decades, Latham offers a diverse range of high-quality products that cater to leisure-loving homeowners, including fiberglass and vinyl liner in-ground pools, replacement liners, and various safety pool covers. The company's focus on providing top-quality products and customer-centric service has made it a preferred manufacturer in its category.
Commitment to Excellence
“Latham has a long-standing reputation for innovation, manufacturing excellence, and customer satisfaction,” said Kim Blazek Dahlborn, President and CEO of LCWA. The partnership aims to amplify Latham’s brand story and positively impact the company’s ambitious growth objectives.
Looking Ahead
Public relations initiatives are already underway with expanded outreach and activations planned for the future. For more information about Latham and its innovative swimming pool solutions, visit www.lathampool.com.
About Latham Group
Headquartered in Latham, NY, Latham Group, Inc., is the largest designer, manufacturer, and marketer of in-ground residential swimming pools in North America, Australia, and New Zealand. With over 60 years of experience and operations across 24 locations, the company offers a broad range of pool products designed to provide homeowners with the highest quality.
Contact Information
Contact: Sara Camp or Abigail Cox
L.C. Williams & Associates
800/837-7123 or 312/565-3900
scamp@lcwa.com or acox@lcwa.com
Frequently Asked Questions
What is the purpose of the partnership between Latham Group and LCWA?
The partnership aims to enhance Latham’s brand visibility, customer engagement, and reinforce its position as an industry leader.
What services will LCWA provide to Latham Group?
LCWA will oversee media relations, thought leadership, influencer collaboration, and brand storytelling as part of its public relations strategy.
How long has Latham Group been in the pool industry?
Latham Group has over 60 years of experience in the pool industry.
What types of products does Latham Group offer?
Latham Group offers fiberglass and vinyl liner in-ground pools, replacement liners, and various types of safety pool covers.
Who can be contacted for more information about this partnership?
For further inquiries, you can contact Sara Camp or Abigail Cox at L.C. Williams & Associates at 800/837-7123 or via email.
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