La Crema and Playa Society Celebrate Women with New Collection
Celebrating Women and Sports with a Chic New Collection
The much-anticipated "Cheers to Women Winning" collection has arrived, a limited-edition line that beautifully intertwines the elegance of La Crema, the WNBA's inaugural official wine partner, and the innovative spirit of Playa Society, a prominent streetwear brand. This collection seeks to honor the remarkable achievements of women in sports, aligning with the excitement surrounding the 2025 AT&T WNBA All-Star festivities.
An Exclusive Launch
This stylish collection, featuring vibrant tees, cozy hoodies, and chic totes, is designed to elevate the connection between high-end wine culture and sports fashion. Consumers can expect to see these products launched online at Playa Society's platform, allowing fans to be part of this exciting new venture just ahead of the WNBA All-Star event.
A Collaborative Vision
Esther Wallace, the visionary behind Playa Society, shared her enthusiasm for the launch, stating, "This collaboration is about giving women their flowers—on and off the court. 'Cheers to Women Winning' is a toast to everyone breaking barriers and setting the tone. We are thrilled to collaborate with La Crema to showcase both visible and invisible achievements of women. Together, we celebrate past victories and the successes yet to come."
An Interactive Experience at WNBA Live
Fans have the opportunity to dive deeper into the collection at the WNBA Live Fan Festival. This vibrant, style-oriented event, part of the 2025 AT&T WNBA All-Star weekend, will feature a captivating unveiling of the new line, hosted at La Crema's tasting lounge. Attendees can engage in discussions about women’s representation in sports and design while getting an up-close look at the collection.
Commitment to Women and Community
As a women-owned, women-led organization, La Crema takes pride in promoting equality and inclusion within the wine industry. Since officially partnering with the WNBA in 2024, La Crema has demonstrated its dedication to uplifting women's sports by collaborating with teams such as the Golden State Valkyries, Indiana Fever, and Phoenix Mercury. Through these partnerships, they work to create a supportive community for athletes and nourish the growth of women's sports across the nation.
A Message from La Crema's Co-Proprietor
Hailey Hartford Murray, Co-Proprietor of La Crema, expressed enthusiasm about the new collection, highlighting, "We are excited to bring the 'Cheers to Women Winning' collection to life. This collaboration with Playa Society acknowledges the immense contributions of women in the league, celebrating their unique styles both on and off the court. The WNBA Live event provides the perfect platform to recognize the athletes, creators, and fans who are continuously reshaping the definition of success."
About La Crema
With a proud history dating back to 1979, La Crema is a family-owned winery known for its exceptional quality and commitment to sustainability. Acclaimed as the American Winery of the Year by Wine Enthusiast Magazine, La Crema prides itself on producing wines from premier growing regions, resulting in an unmatched quality promise to consumers. Known for their innovative practices, they continue to set benchmarks in the industry.
About Playa Society
Founded in 2018 by Esther Wallace, Playa Society emerged as a lifestyle brand that combines authentic design with thoughtful storytelling. The brand has successfully forged connections between sports culture and fashion, allowing athletes and fans to express their individuality through style. With iconic creations such as the "Female Athlete" tee and impactful campaigns, Playa Society has become a prominent presence embraced by WNBA stars and sports enthusiasts across the country.
Frequently Asked Questions
What is the "Cheers to Women Winning" collection?
The "Cheers to Women Winning" collection is a limited-edition line launched by La Crema and Playa Society celebrating women in sports.
When will the collection be available?
The collection is set to launch online prior to the 2025 AT&T WNBA All-Star event.
Who is behind Playa Society?
Playa Society is founded by Esther Wallace, who aims to bridge sports culture, fashion, and community through her brand.
What can attendees expect at the WNBA Live Fan Festival?
Attendees can look forward to an unveiling of the collection, a discussion on women's visibility in sports, and interaction with designers.
What makes La Crema a unique winery?
La Crema is known for its commitment to quality and sustainable practices, making it a recognized leader in the wine industry since 1979.
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