KnitWell Group Revives Sisterhood of Strength Campaign for Breast Cancer Awareness
KnitWell Group Revives Sisterhood of Strength Campaign
As October approaches, a time dedicated to raising awareness about breast cancer, KnitWell Group reintroduces its renowned "Sisterhood of Strength" campaign. This initiative is driven by the company's commitment to supporting the Breast Cancer Research Foundation (BCRF) and fostering community engagement among women across America.
The Power of Partnership
KnitWell Group, a prominent fashion retailer, encompasses several iconic American brands, including Ann Taylor, Chico's, Haven Well Within, Lane Bryant, LOFT, SOMA, Talbots, and White House Black Market. Together, these brands have raised an impressive over $74 million for BCRF since the collaboration began in 2005. This remarkable effort showcases not only the power of retail but also how collaborative initiatives can drive significant change.
Community Engagement Opportunities
Through the Sisterhood of Strength campaign, all eight brands will unite to inspire their 20 million active customers and 45,000 associates to support essential breast cancer research. Shoppers will have multiple avenues for involvement, including making donations both in-store and online. Additionally, with the purchase of a brand-specific Cares Card, a portion of the sale will directly benefit BCRF while providing customers with a discount on future purchases.
Some participating brands will also offer limited-edition BCRF merchandise at select locations, where a portion of the proceeds will contribute to the ongoing fight against breast cancer. These products not only promote awareness but also allow customers to wear their support proudly.
Exciting Events to Highlight Awareness
This October, KnitWell Group will host special in-store events termed "Pink Day," designed to elevate awareness and drive donations. On this initiative day, scheduled for one of October's Saturdays, brands will match donations made in-stores and online, up to $125,000, to augment their positive impact further. Customers can also engage in "Shop for a Cause" events, where a percentage of all sales for the day will be channeled to BCRF.
A Promise for the Future
According to Lizanne Kindler, Executive Chair and Chief Executive Officer of KnitWell Group, this partnership with BCRF exemplifies a collective effort to uplift women's health. This sisterhood of support resonates deeply within the community, marking a commitment shared by many who have experienced the challenges posed by breast cancer. Kindler emphasized, "By continuing to grow our support for BCRF, we envision a future free from this disease, and every effort matters."
Donna McKay, President & Chief Executive Officer of BCRF, echoed this sentiment, highlighting the importance of sustained partnerships in funding crucial breast cancer research that could lead to groundbreaking findings. Over two decades, the collaborative efforts between KnitWell Group and BCRF have paved the way for advancements in prevention and treatment approaches.
The Sisterhood of Strength campaign is set to launch in mid-September and will continue its mission through the end of October, prominently elevating breast cancer awareness throughout the month dedicated to it.
Frequently Asked Questions
What is the Sisterhood of Strength campaign?
The Sisterhood of Strength campaign is an initiative by KnitWell Group to support the Breast Cancer Research Foundation through community engagement and fundraising activities.
How can I participate in the campaign?
You can participate by donating in-store or online, purchasing a Cares Card, or attending special events held by the brands.
What brands are involved in the Sisterhood of Strength campaign?
The campaign includes iconic brands like Ann Taylor, Chico's, Lane Bryant, LOFT, and others from the KnitWell Group portfolio.
When does the campaign run?
The campaign will kick off in mid-September and will run through October 31.
How are funds raised through the campaign used?
Funds raised are directly donated to the Breast Cancer Research Foundation to support vital research towards better treatment and prevention methods.
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