Kissmetrics Expands Its Horizon with Sandstorm Acquisition
Kissmetrics Expands Its Horizon with Sandstorm Acquisition
In an exciting development for the analytics landscape, Kissmetrics Holding Inc. has recently acquired Sandstorm Media Inc. This strategic move is expected to bring innovative advancements in the realm of gaming analytics. With this acquisition, Kissmetrics aims to leverage Sandstorm Analytics’ platform to create new insights and tools tailored specifically for the gaming industry.
Introducing Kissmetrics Gaming
Following the acquisition, Kissmetrics will launch a specialized division known as Kissmetrics Gaming. This new branch will focus on developing analytics solutions that cater specifically to gaming developers and businesses. Through this initiative, Kissmetrics aims to address the unique challenges and requirements faced by gaming companies striving to optimize their operations and enhance user engagement.
The Leadership Change
As part of this acquisition, Steve McGarry, the Founder and CEO of Kissmetrics, has led this strategic exit, marking a pivotal moment for the company. Additionally, Evan Sforzo, who previously served as Vice President, has been appointed as the new CEO of Kissmetrics. This leadership transition aims to bring fresh perspectives and innovative strategies to the company's new gaming-focused analytics division.
Vision for the Future
The newly formed Kissmetrics Gaming division is set to revolutionize the way data analytics is utilized in the gaming sector. By integrating advanced analytics tools with the rich data sources from multiple gaming platforms, Kissmetrics Gaming intends to provide developers with actionable insights. These insights will help in understanding player behavior, enhancing game design, and ultimately driving better revenue outcomes.
What This Means for the Industry
The acquisition of Sandstorm Analytics by Kissmetrics is not just a strategic business move; it symbolizes a significant trend within the gaming industry towards data-driven decision-making. As gaming becomes increasingly competitive, the ability to leverage data for better insights is paramount for success. Kissmetrics Gaming aims to be at the forefront of this shift, equipping gaming companies with powerful analytics capabilities.
Frequently Asked Questions
What is the significance of Kissmetrics' acquisition of Sandstorm Analytics?
This acquisition allows Kissmetrics to broaden its offerings and focus on the gaming industry, providing specialized analytics tools for gaming companies.
Who will lead Kissmetrics Gaming after the acquisition?
Evan Sforzo, formerly the Vice President of Kissmetrics, has been appointed as the CEO of the newly formed Kissmetrics Gaming division.
What kind of tools will Kissmetrics Gaming provide?
Kissmetrics Gaming will provide game developers with advanced analytics tools to understand player behavior and enhance game design.
How does this acquisition affect the gaming industry?
The acquisition signifies a shift towards data-driven decision-making within the gaming sector, helping companies optimize their operations and drive revenue.
Where can I learn more about Kissmetrics Gaming's offerings?
For more information, checking Kissmetrics' official website or their press releases would be beneficial as they expand their gaming analytics solutions.
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