Kim Macaulay Joins Identiv as Senior Vice President of Sales

Identiv Welcomes Kim Macaulay as Senior Vice President

Identiv, Inc. (NASDAQ: INVE), a recognized leader in RFID and BLE-enabled Internet of Things (IoT) solutions, has recently appointed Kim Macaulay as its new Senior Vice President of Sales, Marketing, and Business Development. Ms. Macaulay's arrival marks a pivotal moment for the company as she takes on a newly established role aimed at driving market share and spearheading numerous growth strategies.

Expert Leadership To Drive Growth

In her new position, Ms. Macaulay is tasked with leading Identiv’s commercial organization, focusing on enhancing market presence and revenue growth. With nearly four decades of experience in the industry, she is expected to excel in executing critical growth initiatives, including expanding the company’s foothold in high-value segments and fostering the adoption of Bluetooth Low Energy technology.

Background of a Veteran Leader

Before joining Identiv, Ms. Macaulay made significant strides in her career at Avery Dennison, where she gathered more than 30 years of experience in various sales and business development roles. Her impressive track record includes managing over $650 million in annual sales while driving innovation and growth within the Retail Branding & Information Solutions Group.

A Proven Record of Success

Most recently, she founded Kim Macaulay Associates, a successful consulting firm where she crafted market strategies for firms in the RFID, packaging, and apparel industries. Her expertise lies in strategic account planning, key account management, and developing high-performing sales teams, essential skills that she brings to her role at Identiv.

Driving Strategic Marketing Initiatives

By working closely with her team, Ms. Macaulay aims to design and implement strategic marketing initiatives. These initiatives are geared towards enhancing Identiv’s visibility in the market and ultimately increasing revenue and customer engagement. With her leadership, Identiv is poised to undergo transformational growth, capitalizing on emerging trends and the growing demand for IoT solutions.

Positive Impact on the Company’s Future

Kirsten Newquist, the CEO of Identiv, expressed confidence in Ms. Macaulay’s abilities saying, “Her extensive experience in developing go-to-market strategies will be invaluable as we pursue our Perform-Accelerate-Transform growth strategy.” Her role is crucial during this transformational period for the company, and her expertise is expected to result in positive advancements across the board.

About Identiv

Identiv is committed to enhancing connectivity through innovative RFID-enabled IoT solutions. The company’s offerings help create digital identities for physical objects, driving advancement across various sectors, such as healthcare, consumer electronics, and luxury goods. With over 1.5 billion applications worldwide, their solutions strive to enhance the way businesses connect with customers globally.

Frequently Asked Questions

Who is Kim Macaulay?

Kim Macaulay is the newly appointed Senior Vice President of Sales, Marketing, and Business Development at Identiv. She brings nearly 40 years of experience from Fortune 500 companies.

What are Kim Macaulay's main responsibilities at Identiv?

Ms. Macaulay will lead the commercial organization, focus on driving market share and revenue growth, and execute key growth initiatives.

What is Identiv known for?

Identiv is recognized for its innovative RFID and BLE-enabled IoT solutions that enhance connectivity and create digital identities for physical objects.

What experience does Kim Macaulay have in the industry?

She has over 30 years of experience at Avery Dennison, and founded her own consulting firm, developing strategies for several industries including RFID and packaging.

What does the future hold for Identiv with Ms. Macaulay on board?

With her extensive background, Ms. Macaulay is expected to drive significant growth and transformation at Identiv, enhancing their market presence and revenue potential.

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