Kia America and Cloud9 Partner for League of Legends Team

Kia America and Cloud9 Join Forces for League of Legends

Kia America has announced an exciting new chapter in its longstanding partnership with the celebrated esports organization Cloud9. As the newly appointed naming partner for Cloud9's renowned League of Legends team, Kia will proudly see the team compete under the title of Cloud9 Kia. This move underscores a shared commitment to excellence, resilience, and a bold vision that resonates deeply with both brands.

Building a Legacy Together

The collaboration between Kia and Cloud9 represents a journey marked by mutual trust and a shared passion for innovation in the dynamic world of esports. Over the past year, both entities have showcased the potential for innovative collaboration—not just within the competitive realm but also in how they engage with and inspire fans around the globe.

Russell Wager, Vice President of Marketing for Kia America, expressed his excitement regarding this new initiative. He stated, "Becoming the naming partner of Cloud9's League of Legends team is an exciting evolution of our partnership. Kia and Cloud9 share a commitment to excellence, and we are honored to align ourselves with an organization that is as driven and innovative as we are. This partnership is not just about supporting a team—it's about connecting with a community of passionate fans and celebrating the power of performance, on and off the Rift."

Innovative Presence in Esports

As the official naming partner, Kia will enhance its presence within the Cloud9 ecosystem by integrating the Kia EV9 into the team’s branding, content creation, and a series of live events. This groundbreaking partnership will ensure that Kia’s vision of innovation fuels every aspect of the team’s journey moving forward.

The new Cloud9 Kia branding is set to be unveiled during the forthcoming League of the Americas (LTA) competitive season. Alongside this, an exciting lineup of co-branded activations will be introduced, aiming to engage and exhilarate the global esports community. Fans can anticipate a range of experiences from exclusive content series to interactive digital activities and live events, all designed to elevate the esports experience.

Engagement with Fans

Fans eager to engage with the journey can stay connected through various social media platforms and updates from Cloud9. This partnership is not just a branding initiative but a comprehensive strategy aimed at resonating with fans worldwide and enriching their esports experience at every level.

About Kia America

Headquartered in Irvine, California, Kia America has earned recognition for consistently topping automotive quality surveys. Kia has also been acknowledged as one of TIME's World's Most Sustainable Companies in recent times. The company proudly serves as the Official Automotive Partner of professional basketball leagues and markets a diverse range of vehicles, including gasoline, hybrid, plug-in hybrid, and electric models through an extensive dealer network across the United States.

Kia America is continually expanding its innovation and commitment to sustainability, which is reflected not only in its automotive production but also in its community engagements and partnerships.

Frequently Asked Questions

What is the significance of Kia becoming the naming partner?

This partnership highlights a commitment to innovation and community engagement in esports, enhancing both brands' visibility and connection with fans.

How will fans benefit from this partnership?

Fans will enjoy increased engagement through exclusive content, interactive experiences, and live events, all enhancing their esports experience.

What does Kia hope to achieve through this collaboration?

Kia aims to connect with a passionate community, showcase its innovative vision, and elevate the esports experience for fans globally.

When will the new branding be revealed?

The new Cloud9 Kia branding will be unveiled at the start of the League of the Americas (LTA) competitive season.

What types of vehicles does Kia offer?

Kia offers a variety of vehicles including gasoline, hybrid, plug-in hybrid, and electric models, ensuring a comprehensive range for all drivers.

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