Kia America Achieves Record-Breaking Sales in February
Kia America Achieves Record-Breaking Sales in February
Kia America has reached a significant milestone in its sales performance, achieving impressive February sales numbers and continuing its trend of increased demand. With total sales hitting 63,303 units for the month, Kia marks a 7.2-percent increase compared to the prior year. This remarkable achievement solidifies its position in the automotive market as it extends its consecutive monthly sales records to five.
Year-to-Date Growth and Market Demand
As Kia continues to gain momentum, year-to-date totals reflect a 9.2-percent increase over 2024's already impressive record-setting pace. The success is notably driven by the enhanced popularity of the all-new Kia K4 compact sedan, which has seen a consistent rise in sales since its launch. February saw the K4's sales peak at an astounding 11,669 units, showcasing strong consumer interest and market demand.
Sales Performance of Popular Models
Kia’s diverse lineup has contributed significantly to this success, with various models like the Carnival, Sportage, and Telluride SUVs achieving all-time best performances in February. Sales for these models surged, confirming Kia's strong brand loyalty and consumer preference. The electrified vehicle segment is also on the rise, with a notable 22-percent growth compared to last year, marking the highest February sales for electrified vehicles in Kia’s history.
Sales Insights from Kia Executives
Eric Watson, Vice President of Sales Operations at Kia America, expressed excitement over the consistent sales growth. He emphasized that the foundation of their strategy is to exceed customer expectations continuously. Watson highlighted that an increasing number of customers are attracted to Kia’s wide array of vehicles powered by both internal combustion engines and electrified powertrains.
Recent Awards and Recognitions
Kia America recently received recognition from esteemed automotive publications, enhancing its reputation in the industry. Seven Kia models, including the K5 and EV6, were awarded spots on the 2025 Car and Driver Editors' Choice Awards list, which honors the best vehicles in automotive excellence. This recognition underscores Kia's commitment to high-quality automotive design and functionality.
Safety and Family-Friendly Recognition
Kia’s dedication to family safety and usability is reflected in its two awards from the 2025 PARENTS Best Family Cars Awards. The innovative 2025 Carnival was named the Best Hybrid Minivan, showcasing its incredible design and functionality for families. Additionally, Kia’s next-generation Connected Car Navigation Cockpit (ccNC) received accolades for being the Best In-Car Multimedia/Entertainment System, reinforcing the brand's focus on family-friendly technology.
Future Plans and Initiatives
Looking forward, Kia has ambitious plans for national expansion in electric vehicle infrastructure. The company celebrates the growth of the Ionna charging network, focused on installing 1,000 high-speed charging bays across the country, providing drivers with essential conveniences and supporting the transition to electric mobility.
February Sales Summary
The overall sales breakdown for February reflects strong demand across various models:
- EV9: 1,360 units
- EV6: 1,275 units
- K4/Forte: 11,669 units
- K5: 4,991 units
- Soul: 4,006 units
- Niro: 1,485 units
- Seltos: 3,707 units
- Sportage: 13,072 units
- Sorento: 7,699 units
- Telluride: 9,599 units
- Carnival: 4,440 units
Total February sales reached a remarkable 63,303 units, up from 59,059 units the previous year, marking a solid performance across all segments.
About Kia America
Kia America, headquartered in Irvine, California, consistently ranks at the top of automotive quality surveys. The brand's dedication to sustainability is recognized as it has been listed among the TIME World’s Most Sustainable Companies of 2024. Kia is the Official Automotive Partner of the NBA and WNBA and provides a comprehensive range of vehicles that include gasoline, hybrid, plug-in hybrid, and electric options through nearly 800 dealers across the U.S. Notably, several models are proudly assembled in America.
Frequently Asked Questions
1. What were Kia America's February sales figures?
Kia America achieved total sales of 63,303 units in February.
2. Which Kia model saw the highest sales increase in February?
The all-new K4 compact sedan had the highest increase, selling 11,669 units.
3. How much did Kia's year-to-date sales increase?
Year-to-date sales are up by 9.2-percent compared to last year.
4. What awards did Kia receive recently?
Kia had seven models recognized in the 2025 Car and Driver Editors' Choice Awards.
5. What initiatives is Kia pursuing for electric vehicles?
Kia is expanding the Ionna charging network to implement over 1,000 high-speed charging bays in the U.S.
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