Karen Krivaa Strengthens MMDSmart's Market Positioning
Karen Krivaa Joins MMDSmart as Chief Marketing Officer
MMDSmart has made a significant move in its strategic growth and customer acquisition efforts by appointing Karen Krivaa as its new Chief Marketing Officer (CMO). With more than 25 years of experience in marketing leadership, Krivaa brings a wealth of knowledge in building global brands and fostering customer engagement across various industries, including telecommunications.
As MMDSmart aims to scale its Communications Platform as a Service (CPaaS) offerings, Krivaa's expertise in product marketing, corporate positioning, and global campaign execution will be invaluable in enhancing the company's brand and expanding its presence in the market.
"We have developed an outstanding suite of products that address real challenges in global business communications," said Arie Frenklakh, CEO and co-founder of MMDSmart. "With Karen's strategic vision and creative passion, our marketing team is poised to elevate our brand significantly. We are excited to have her join us during this pivotal time in our growth journey."
Karen Krivaa's Background and Expertise
Before taking on her role at MMDSmart, Krivaa served as CMO at Perception Point, which was acquired by Fortinet. In this position, she successfully defined and led global marketing strategies, significantly boosting the company's brand identity and driving customer acquisition. Her extensive background includes leadership roles at RADVISION, Alvarion, NICE, Applied Materials, and GigaSpaces, where she worked across a variety of sectors, ranging from semiconductors to enterprise software and telecom infrastructure.
"Joining MMDSmart represents an amazing opportunity to shape the future of a rapidly developing company in one of the most dynamic areas of enterprise technology," Krivaa commented. "I am enthusiastic about collaborating with the talented team at MMDSmart to propel market success and expand our global customer base."
Future Prospects and Company Vision
In addition to Krivaa's appointment, she will be working closely with Ira Cohen, who is transitioning into the role of Chief Strategy Officer. This leadership shift underscores MMDSmart's commitment to innovation and strategic direction as it navigates the evolving landscape of cloud communications.
Having earned both a Master of Science and an MBA from Hebrew University, Krivaa's academic background complements her extensive professional experience, positioning her well to tackle the challenges ahead.
About MMDSmart and Its Services
Founded in 2007, MMDSmart has been at the forefront of SMS business marketing and has developed smart messaging solutions that cater to diverse communication needs. As a leading provider of innovative cloud communications products, MMDSmart has established a reputation for delivering high-quality services to partners and clients worldwide.
With a robust team of technical and professional experts, MMDSmart is committed to providing exceptional cloud communications services, earning the trust of numerous Tier 1 companies across more than 100 countries worldwide. This dedication to excellence continues to drive the company's growth and reinforce its position as a leader in the industry.
Frequently Asked Questions
Who is Karen Krivaa?
Karen Krivaa is the new Chief Marketing Officer at MMDSmart, bringing over 25 years of marketing leadership experience.
What is the role of the Chief Marketing Officer?
The Chief Marketing Officer is responsible for overseeing the marketing strategy and efforts to enhance brand image and drive customer engagement.
What does MMDSmart offer?
MMDSmart provides innovative cloud communications solutions, including SMS business marketing and smart messaging solutions.
How does Krivaa’s appointment impact MMDSmart?
Kriivaa's appointment is aimed at improving MMDSmart's marketing strategy and expanding its global market presence.
What industries has Karen Krivaa worked in?
Karen Krivaa has worked in various industries, including telecommunications, semiconductors, enterprise software, and telecom infrastructure.
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