Kantar Group Sets Stage for Kantar Media's Strategic Sale

Kantar Group Announces Strategic Sale of Kantar Media

Kantar Group, a prominent global market research firm and portfolio company of Bain Capital, has officially announced the proposed sale of Kantar Media to H.I.G. Capital. With H.I.G. managing around $67 billion in capital, this acquisition could represent a pivotal shift for Kantar Media, which operates in over 60 markets worldwide.

A New Chapter for Kantar Media

This planned acquisition promises to initiate a fresh era of innovation and growth for Kantar Media. Recognized for its comprehensive solutions in audience measurement and analytics, the firm is set to deepen its capabilities in delivering valuable insights to clients within the advertising and content sectors.

Vision Under New Leadership

Patrick Béhar, Kantar Media's CEO, will continue to spearhead the organization through this transition. He stated, "Joining Kantar Media from a well-known media company, I envision accelerating our transformation into a more agile and technology-driven entity. This partnership will provide us with the necessary resources to enhance our growth and strengthen our market leading position. Together with H.I.G.'s expertise, we are equipped to deliver innovative, data-driven strategies that meet the evolving needs of our global clientele."

Commitment to Clients

Nishant Nayyar from H.I.G. expressed enthusiasm about partnering with Kantar Media, stating, "Kantar Media has built a strong reputation for delivering essential insights within the global media sector. Under Patrick's guidance as an independent entity, we are confident the company will continue to thrive and innovate in media measurement."

The Financial Backdrop of the Deal

With an anticipated purchase price approaching $1 billion, the transaction is expected to be settled primarily in cash, accompanied by certain non-cash considerations. Such considerations include investments related to H.I.G.'s strategic plan post-acquisition and performance-based earn-outs.

Future Operations and Plans

Once the transaction is finalized, Kantar Media plans to reinforce its focus on bolstering technological excellence and geographical foothold, further enhancing its stature within the global audience measurement arena. Chris Jansen, Kantar's Chief Executive, reaffirmed this commitment, noting that the proposed partnership with H.I.G. is a significant step in paving the path towards more substantial technological investments and market leadership.

H.I.G. Capital's Role

The proposed collaboration brings together Kantar Media's esteemed capability in audience analytics with H.I.G.'s financial acumen and operational focus. The firm has a robust track record in fostering business growth, having successfully managed over 400 companies worldwide since its inception.

Growth through Innovation

Kantar has long been devoted to providing essential data and insights that enable clients to optimize their marketing efforts effectively. This commitment is expected to deepen with recent developments, as Kantar Media enhances its service offerings through the aid of H.I.G.'s investment and strategic guidance.

Conclusion: A Bright Future Ahead

The anticipated timeline for the sale's completion is aligned with standard legal and regulatory protocols. With guidance from esteemed financial advisors, including J.P. Morgan, Jefferies, and Morgan Stanley, Kantar Group aims to navigate this shift smoothly.

Frequently Asked Questions

What is the main purpose of the Kantar Media sale?

The sale aims to facilitate growth and innovation for Kantar Media, supporting its strategic direction in media measurement and analytics.

Who will lead Kantar Media post-acquisition?

Patrick Béhar will continue as CEO of Kantar Media, overseeing the organization’s transformation and growth trajectory.

What is the expected financial structure of the deal?

The deal is expected to involve a purchase price of approximately $1 billion, primarily settled in cash, along with non-cash considerations.

How does H.I.G. Capital contribute to this acquisition?

H.I.G. Capital's expertise in scaling businesses and operational focus positions Kantar Media for enhanced growth and innovation.

When is the sale expected to close?

Subject to regulatory approvals, the transaction is anticipated to close later in the year.

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