Kampgrounds of America and JR Motorsports: A New Partnership

Kampgrounds of America Partners with JR Motorsports

Kampgrounds of America, Inc. (KOA) is excited to announce its return to the NASCAR scene as a primary partner for the 2025 season, establishing its connection with outdoor hospitality and racing fans alike.

KOA's Role in the NASCAR Community

As fans gather for an action-packed NASCAR Xfinity Series season, KOA will sponsor driver Connor Zilisch in the famous No. 88 Chevrolet for a featured race. This collaboration goes beyond a singular event, as KOA also commits to being a full-season associate partner with Zilisch, alongside sponsorship on Wyatt Miller's Micro Sprint.

The Significance of This Partnership

JR Motorsports CEO, Kelley Earnhardt Miller, expressed enthusiasm for the continued alliance, stating, "As a longtime KOA Rewards camper, I am thrilled for the continuation of our partnership into 2025. We are looking forward to a great season with KOA for both Wyatt and the No. 88 with Connor as we continue to work to expand this relationship." This sentiment captures the essence of bringing together the thrill of motorsport and the joy of outdoor camping.

Camping Meets Thrill at the Racetrack

Recognizing the unique bond between motorsport fans and camping, KOA provides a perfect refuge in the great outdoors. With over 500 locations, these campgrounds provide comfort and convenient amenities, allowing fans to enjoy their racing experience while immersing themselves in nature. KOA’s accommodation options are versatile, featuring tent sites, RV facilities, and cozy cabins, catering to all types of camping enthusiasts.

Connecting Fans with Nature

This partnership also aims to highlight the outdoor lifestyle NASCAR fans embrace. According to research from MRI Simmons, NASCAR fans are significantly more likely to own RVs, making KOA's campgrounds an ideal choice for race day accommodations. KOA’s Senior Vice President of Marketing, Diane Eichler, pointed out, "Partnering with JR Motorsports builds our brand visibility among this dedicated group of campers while inspiring race fans to connect with the outdoors—and each other—through camping." This allows both KOA and JR Motorsports to engage and attract new audiences.

The One-of-a-Kind Race Experience

Every year, a considerable portion of NASCAR fans plan extensive camping trips. The collaboration between JRM and KOA is set to bridge their enthusiastic communities, enhancing the racing experience. Fans are encouraged to cheer for Zilisch and the KOA No. 88 Chevrolet, gearing up for the excitement on race day.

About Kampgrounds of America, Inc.

For over 60 years, Kampgrounds of America, Inc. has led the way in outdoor hospitality, aiming to connect people to the outdoors and each other. KOA encompasses more than 500 privately-owned campgrounds, providing unparalleled support and resources to campground owners. Furthermore, the introduction of Terramor Outdoor Resorts significantly expands KOA's horizon by offering an upscale glamping experience, ensuring everyone can enjoy nature in style.

About JR Motorsports

Co-owned by NASCAR legend Dale Earnhardt Jr., JR Motorsports has established a legacy in competitive racing. With a rich history of success in multiple divisions, including the NASCAR Xfinity Series, JR Motorsports continues its tradition of excellence. The organization fields several teams and has claimed multiple championships over the years. Exploring driver and sponsorship opportunities is just a part of the extensive offerings of JR Motorsports.

Frequently Asked Questions

What is the focus of the partnership between KOA and JR Motorsports?

The partnership aims to connect racing fans with camping, enhancing their outdoor experience during NASCAR events.

Who will be the primary driver sponsored by KOA?

Connor Zilisch will be the primary driver for the No. 88 Chevrolet sponsored by KOA.

How many campgrounds does KOA operate?

KOA operates over 500 campgrounds across the country, providing a range of accommodation options for outdoor enthusiasts.

What are the benefits of tent camping for NASCAR fans?

Tent camping allows NASCAR fans to immerse themselves in the race experience while enjoying the convenience and amenities provided by KOA.

How can fans participate in the race experience?

Fans can attend races, support their favorite drivers, and take advantage of various camping options offered by KOA nearby the racetracks.

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