Kaltura Expands Influence in Asian Markets Through Partnership
Kaltura and Magna Systems Unite for Strategic Growth
Kaltura, a leader in AI-driven video technology, has partnered with Magna Systems & Engineering to enhance its services across Asian and Pacific markets. This collaboration seeks to bolster Kaltura's presence in Australia, New Zealand, Singapore, and Hong Kong, leveraging Magna's expertise in the broadcast and telecommunications sectors.
Strengthening Media and Telecom Presence
This partnership signals Kaltura’s commitment to expand its media and telecom operations in the Asia-Pacific region. With Magna as the first among multiple partnerships aimed at enhancing customer engagement, Kaltura aims to provide localized sales support and technological advancements to its clientele.
Innovative Solutions through AI
Kaltura is known for its robust TV Content Management system and streaming applications. These resources are crucial as they integrate advanced AI capabilities that revolutionize content strategies. By employing metadata enrichment, real-time translations, and AI-powered curation, Kaltura helps companies improve engagement and audience reach in new markets.
Recognized Excellence in AI
Among its achievements, Kaltura introduced the AI-powered Kaltura TV Genie, which recently won the Product of the Year for Streaming at a prestigious industry show. This innovative tool offers hyper-personalized viewing experiences, curating content effectively and enhancing the user experience. With features like automated recommendations, it allows content providers to keep viewers engaged continuously.
Magna’s Role in the Partnership
Magna Systems & Engineering is not only an experienced systems integrator but also a trusted tech supplier, focused on delivering best-in-class technology solutions. Their collaboration with Kaltura aims to prepare clients for future challenges while addressing their present needs, emphasizing exceptional customer support and service across the Asia-Pacific region.
Client-Centric Strategy
According to Matthew Clemesha, CEO of Magna Systems, this partnership exemplifies their strategy of connecting clients with cutting-edge technologies. The goal is to empower organizations in the media and telecommunications sectors, optimizing efficiency and augmenting competitive advantages.
Shared Vision for the Future
Natan Israeli, Kaltura’s Chief Customer Officer, expressed enthusiasm about this alliance, highlighting Magna’s commitment to delivering outstanding services. This partnership will expand Kaltura’s ability to improve streaming experiences, allowing a greater number of customers to benefit from innovative AI solutions.
Commitment to Customer Engagement
Kaltura’s mission focuses on developing hyper-personalized video experiences that enhance engagement for both customers and employees. The company’s offerings include various solutions for enterprise video management, learning systems, and streaming applications. They are dedicated to driving satisfaction and success in various sectors, including marketing, education, and entertainment.
About Kaltura
Kaltura strives to create AI-infused video experiences that cater to the needs of diverse audiences. With a focus on enterprise and TV content management, Kaltura equips brands with innovative video-first products designed to engage users effectively at home, school, and work.
About Magna Systems & Engineering
Founded in 1968, Magna has established itself as a premier systems integration specialist. By delivering top-tier technology and solutions in the broadcast and telecommunications space, Magna ensures that clients are not only equipped for current challenges but also future-proofed as technologies evolve in this dynamic industry.
Frequently Asked Questions
What is the main objective of the Kaltura and Magna partnership?
The primary goal is to enhance Kaltura's services and expand its reach across Asian and Pacific markets through local support and innovative technology.
How does Kaltura enhance viewer engagement?
Kaltura utilizes advanced AI technology to provide personalized content recommendations, real-time translations, and curation, boosting viewer engagement effectively.
What is Kaltura TV Genie?
The Kaltura TV Genie is an AI-powered tool that personalizes viewing experiences and curates content in real-time, making it easier for content providers to engage with audiences.
What role does Magna Systems play in this partnership?
Magna Systems acts as a systems integration expert, ensuring that top-notch technology and services are delivered to clients in the media and telecom sectors.
What is Kaltura's mission?
Kaltura aims to foster AI-driven, hyper-personalized video experiences that significantly improve customer and employee engagement across various industries.
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