Julie Dion: Elevating Marketing Strategies for the Attractions Industry
Julie Dion's Role at IAAPA's Institute for Attractions Professionals
Marketing industry veteran Julie Dion has received the distinguished honor of being invited by the International Association of Amusement Parks and Attractions (IAAPA) to speak at its prestigious Institute for Attractions Professionals (IAP). This premier professional development program aims to nurture future leaders within the global attractions industry.
Overview of the Institute for Attractions Professionals
The Institute for Attractions Professionals offers attendees a chance to enhance their personal and professional skills in a dynamic environment. This engaging two-day event takes place prior to the annual IAAPA Expo, where industry leaders gather to share insights, discover innovations, and connect.
Empowering Professionals Through Marketing Knowledge
According to Ariana Feller, M.S., a Learning and Development Specialist at IAAPA, Julie Dion's expertise will be invaluable to attendees. Participants are keen to grow and develop their careers through the insights shared during the session, which emphasizes the significance of effective marketing strategies.
Topics Covered in Julie Dion's Session
In her informative two-hour session, Dion will delve into various essential marketing topics. Key aspects will be an integrated marketing plan that highlights brand purpose, mission, and vision. Furthermore, the session will emphasize the critical role of social media and strategies for engaging potential guests effectively on diverse platforms.
Understanding Media Relations
Participants can expect to learn about the nuances that distinguish media relations from public relations. Dion will discuss how media outlets function and provide foundational knowledge of basic PR terminology, which is paramount for professionals in the field.
Who is Julie Dion?
Julie Dion is a seasoned marketing expert boasting two decades of experience in marketing and advertising. Currently, she leads Dion Marketing, a boutique marketing firm located in Jacksonville, FL. Under her leadership, the firm has collaborated with numerous entertainment centers, waterparks, and iconic attractions across various markets in the United States and internationally.
Giving Back to the Community
Dion expresses her enthusiasm for giving back to the amusement industry professionals by sharing her experiences and insights. She notes that IAAPA has significantly influenced her career trajectory, helping her team stay informed about the latest trends in the industry.
Participation in IAAPA Expos
Dion has been an active participant at the IAAPA Expo since 1997 and has shared her knowledge on diverse marketing topics over the past 15 years. This ongoing engagement has fostered lasting relationships with clients.
Registration Information
Exciting news for professionals looking to attend: registration for IAAPA Expos and the Institute for Attractions Professionals is now open to both members and nonmembers. These events provide crucial opportunities for networking, learning, and professional development.
About Dion Marketing
Dion Marketing is a distinguished woman-owned, full-service marketing firm that specializes in providing an array of marketing services, including public relations and design. The firm has consistently secured esteemed awards for its clients in the attractions sector, such as Best Social Media Campaign and Best Direct Mail Campaign.
Accolades and Certifications
The firm takes pride in being a certified Women-Owned Small Business (WOSB) and has been recognized as a Best of Florida Winner in both 2023 and 2024, marking its excellence in the marketing field.
Mission and Vision
Dion Marketing is committed to executing focused and targeted marketing initiatives that deliver measurable outcomes while ensuring cost efficiency in every project.
Frequently Asked Questions
1. What is the Institute for Attractions Professionals?
The Institute is IAAPA's premier professional development program aimed at guiding future leaders in the attractions industry.
2. Who will be speaking at the Institute?
Julie Dion, a veteran in the marketing industry, will lead a session focusing on essential marketing strategies.
3. How long will Julie Dion's session be?
The session will last two hours, covering various topics related to integrated marketing strategies.
4. What topics will be discussed during the session?
Dion will explore brand identification, social media engagement, and distinctions between media relations and public relations.
5. How can one register for IAAPA events?
Registration is open for both members and nonmembers via the IAAPA website, offering a chance for professionals to engage and learn.
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