JPMA Cares Launches Fundraising for Infant Safe Sleep Initiatives

JPMA Cares Launches Fundraising for Infant Safe Sleep Initiatives

As the GivingTuesday celebration approaches, JPMA Cares—the charitable branch of the Juvenile Products Manufacturers Association (JPMA)—is on a mission to eradicate preventable deaths among babies by raising funds. Their remarkable goal is to raise $20,000 for the ambitious Safe Sleep Campaign. This campaign not only seeks funds but also aims to raise awareness about safe sleeping practices for infants.

Support from Leadership Amplifies Impact

The efforts to support this worthy cause are enhanced by three former JPMA chief staff executives who have announced a remarkable initiative called "The Power of Three" pledge. This pledge promises that any donations made will be matched three to one, potentially increasing the total to an astounding $60,000. Their commitment to this cause highlights a strong dedication to creating lasting change in baby safety.

Voices of Experience

Bill MacMillan, former Executive Director of JPMA and now a JPMA Cares Board Member, expressed his belief in the mission, stating, "We've made significant strides in baby safety over the years, yet challenges remain. I believe in this mission, and contributing to ensure safe sleep for infants feels like the most meaningful way to give back."

Personal Connections to the Cause

Bob Waller, Jr., also a JPMA Cares Board Member and current President & CEO of Association Headquarters, shared his deep connection to this issue. As a father and soon-to-be grandfather, he feels a personal responsibility to support efforts that improve safe sleep practices for families. He remarked, "I want our safe sleep efforts to reach even more families as we build toward greater impact."

Reducing Sleep-Related Deaths

Mike Dwyer, JPMA's current President, reiterates the urgency of the mission by highlighting the alarming statistic that about 3,700 babies died from sleep-related deaths in the U.S. within a single year. He emphasized the importance of supporting families with awareness and providing products that facilitate safe sleep practices for their infants. This collective effort from these leaders illustrates how faith in a cause can motivate significant action towards achieving meaningful outcomes.

Recent Achievements by JPMA Cares

This year has seen significant strides made by JPMA Cares in enhancing baby safety advocacy. They have successfully:

• Increased the amplification of safe sleep practices through educational videos aired on hospital networks.
• Provided essential safety information cards to new parents and caregivers, ensuring they are informed about safer choices.
• Dispatched baby products to families affected by natural disasters, supplying them with crucial resources during difficult times.

Join the Cause: Donate Today

With the goal for donations to reach the $20,000 mark, JPMA Cares encourages contributions to their Safe Sleep Campaign. Together, supporters can harness the power of community to effect change and save lives. Every donation made will bring them closer to their goal and help to create a future where baby deaths due to sleep complications are significantly reduced.

Free Resources for Parents

In addition to fundraising, JPMA Cares offers a wealth of free, expert-approved resources for parents concerned about baby safety. They encourage individuals to explore these resources for guidance in ensuring their children’s safety. Parents can visit the JPMA Cares website to access these materials and find ways to support their mission.

Frequently Asked Questions

What is JPMA Cares?

JPMA Cares is the philanthropic arm of the Juvenile Products Manufacturers Association, focused on improving outcomes for infants and toddlers.

How much money does JPMA Cares aim to raise for GivingTuesday?

The goal is to raise $20,000 for the Safe Sleep Campaign.

What is the "Power of Three" pledge?

This pledge offers a three-to-one match on donations, potentially tripling the total contributions up to $60,000.

How did JPMA Cares promote safe sleep practices this year?

JPMA Cares has amplified safe sleep practices through educational videos, distributed safety cards, and provided baby products to families in need.

How can I contribute to the Safe Sleep Campaign?

Contributions can be made directly through the JPMA Cares website, supporting their mission to enhance baby safety and save lives.

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