Jones Soda's Latest Financial Highlights and Future Directions

Jones Soda Financial Overview
Jones Soda Co. (CSE: JSDA) embodies the spirit of innovation in the beverage industry. Recently, the company announced its financial results for the second quarter, showcasing significant progress in its operational strategies and financial performance.
Second Quarter 2025 Financial Summary
The company's revenue for the second quarter reached $4.9 million, down from $6.7 million in the previous year. However, the drop in revenue doesn’t overshadow the overall positive trends observed. Net income was reported at $2.6 million, or $0.02 per share, compared to a net loss of $1.6 million, or $(0.02) per share from the previous year. This turnaround is largely attributed to the strategic sale of its cannabis beverage business and rigorous cost management throughout the quarter.
Key Activities and Developments
During this quarter, several noteworthy developments occurred. First, Jones Soda announced the sale of its cannabis beverage business, including the esteemed Mary Jones™ brand assets, to MJ Reg Disrupters LLC for $3 million. This divestiture is aimed at strengthening its focus on core beverage operations. Additionally, sales from the HD9 product line amounted to $0.8 million, which represents a notable increase of $0.2 million compared to the same quarter in 2024.
In an exciting expansion effort, Jones Soda plans to introduce its iconic 12oz glass bottle into the Club Channel in Q3, capitalizing on burgeoning consumer demands for premium products. Direct-to-consumer sales, particularly from popular offerings like Crayola and Fallout, have also demonstrated robust performance in this quarter, with further unique product launches anticipated in collaboration with Bethesda next quarter.
Jones Soda has also made strides in retail expansion, with its Pop Jones brand now available in over 1,500 stores nationwide, including major retailers like Safeway and Kroger. The company launched its Jones Zero Cola across 10,000+ grocery establishments, with plans to unveil additional zero-calorie flavors, including Jones Zero Root Beer, later this year.
Management Perspectives
CEO Scott Harvey expressed optimism during this quarter, stating, "We are pleased to report a return to positive net income primarily due to strategic divestiture and our team's commitment to operational efficiency. This turnaround not only emphasizes our immediate financial stability but also signifies a burgeoning focus on consolidating and growing our core beverage business." Harvey pointed to a disciplined cost structure and clear operational strategies as pivotal to driving growth across core soda, modern soda, and adult beverage categories.
Moreover, Harvey emphasized that building rigorous partnerships and supplier relationships will remain critical as Jones Soda captures market opportunities across all sales channels. With an unwavering commitment to refining its brand and optimizing its operations, the company is poised to seize growth prospects in the evolving beverage landscape successfully.
Financial Results Breakdown
Jones Soda's gross profit in the second quarter amounted to $1.6 million, marking a decline from $2.3 million year-on-year, representative of the reduced revenue. Meanwhile, total operating expenses dropped significantly to $2.4 million, compared to $4.0 million in the same period last year. This reduction is directly linked to ongoing cost management initiatives and supply chain optimization strategies.
Additionally, the Adjusted EBITDA for the quarter recorded $(0.5) million, an improvement of $0.7 million or 56% from $(1.2) million in the prior year, reflecting overall enhanced operational performance.
Upcoming Conference Call
Jones Soda is set to host a conference call to delve deeper into their financial results on the scheduled date. Interested parties are encouraged to call in five minutes prior to the start time for registration purposes. For those unable to participate live, an audio replay will be made available post-call through various channels, ensuring all stakeholders have access to the discussion.
About Jones Soda Co.
Jones Soda Co. is celebrated for its craft soda offerings and innovative cannabis beverages. The company’s premium craft drinks are available across North America in multiple formats—bottles, cans, and fountain services—through various channels, including retailers and foodservice outlets, under the Jones® brand, and its cannabis products under the Mary Jones brand.
Frequently Asked Questions
What was the revenue for Jones Soda in the second quarter of 2025?
The revenue was $4.9 million in the second quarter of 2025.
Did Jones Soda achieve a net profit or loss in the second quarter?
Jones Soda achieved a net income of $2.6 million during the second quarter.
What were the driving factors behind the revenue changes?
The revenue decline was largely due to a significant one-time pipeline fill in the previous year, offset by the growth in direct-to-consumer sales and ongoing operational cost management efforts.
What major development occurred in their cannabis business?
Jones Soda sold its cannabis beverage business to MJ Reg Disrupters LLC for $3 million, allowing them to refocus on core beverage operations.
When is the upcoming conference call for Jones Soda?
The conference call is scheduled for 8:30 a.m. Eastern Time on the announcement date.
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