John Mulaney Teams Up with Years: A Non-Alcoholic Revolution
Revolutionizing Non-Alcoholic Beer with Humor
Together, comedian John Mulaney and Years reveal that non-alcoholic (NA) drinking doesn't have to compromise on flavor or style.
Years, a brewery based in the Midwest, recently kicked off its national campaign with Mulaney, who has embraced the brand thanks to his personal experience with their beer. This partnership emphasizes that NA options can bring joy and connection without the typical alcohol-related stigma.
From Skeptic to Supporter
Mulaney's journey began casually. After receiving a recommendation from friends, he discovered Years and found himself enjoying it regularly, proving to be an authentic advocate for the product. His connection with Years was more than superficial; his genuine appreciation for the beer made him an ideal partner.
Authenticity in Every Sip
Mulaney expressed, "Years actually tastes like beer, which is a relief because that's kind of the point. It feels like the first beer you've ever had. It's authentic, and authenticity takes Years." His insights resonate with many consumers who look for real experiences in their beverages.
Supporting Mulaney is Pat Corcoran, the co-founder of Years and a strong advocate for the alcohol-free lifestyle. He believes that the essence of Years is about enhancing life and fostering connections, valuing enjoyment over intoxication. Corcoran stated, "Years is about great beer, real connections, and celebrating life without the hangovers. Collaborating with John felt like a natural fit due to his inspiring story and authenticity."
Years NA: More Than Just a Beverage
Years NA thrives on redefining the perception of non-alcoholic beer. Originating from a partnership with Pilot Project Brewing—an innovative beverage incubator—Years was created as a strong, celebratory response to traditional drinking culture.
Building a Bright Future
Dan Abel, co-founder of Pilot Project, highlighted the potential for innovation in non-alcoholic beers. He stated, "Years aims to be every bit as bold and satisfying as the finest traditional brews, without compromise. Each style is designed to stand on its own." This philosophy underpins the brand’s ongoing mission to elevate NA beers.
Years has taken significant steps in its marketing strategy, particularly with the new campaign designed to showcase joy, connection, and culture associated with non-alcoholic drinks. The campaign aims to shift the narrative from mere sobriety to embracing life and enjoyment.
Expanding Reach and Variety
Years beer is making its way throughout regions, originally available across the Midwest and now reaching the West Coast and Texas. The beer can be conveniently ordered through YearsBeer.com, making it accessible to consumers nationwide.
Crafted with Care
Years currently boasts three distinct beer styles:
- Pilsner: Featuring Zuper Saazer hops for a clean taste with a dry finish.
- Pale Ale: A refreshing blend of Cascade, Citra, and Centennial hops, giving it a bright character without the alcohol.
- Wit (Coming Soon!): A nod to Belgium’s traditional styles, enhanced with zesty citrus and a hint of coriander.
The brand's mission resonates with those who seek to balance social enjoyment with mindful drinking choices. Years aims to cater to people who desire meaningful connections and memorable experiences.
About Years
Years NA, founded by Patrick Corcoran, actively collaborates with Pilot Project Brewing, focusing on crafting non-alcoholic beers infused with creativity and character. The brand advocates for living life fully, regardless of alcoholic intake, and champions those looking to enjoy great tastes and experiences.
About Pilot Project
Pilot Project Brewing serves as a gateway for innovative beverage brands, providing resources to help fledgling breweries thrive. Their mission supports diverse founders, nurturing a vibrant community of startup beverage brands, including those led by underrepresented groups.
Frequently Asked Questions
What is the primary mission of Years NA?
The brand aims to redefine non-alcoholic beer by emphasizing enjoyment, connection, and authenticity without compromising on taste.
How did John Mulaney connect with Years?
John Mulaney discovered Years through friends, became a fan of the beer, and embraced the brand for its authenticity and flavor.
What inspired Years’ creation?
Years was founded to celebrate a life well-lived without the need for alcohol, focusing on offering great tasting beverages that connect people.
Where is Years beer available?
Years beer can be found throughout the Midwest, West Coast, and Texas, with shipping options available nationwide through YearsBeer.com.
What varieties of beer does Years offer?
Years currently offers a Pilsner, a Pale Ale, and a forthcoming Belgian Wit, each crafted for distinct flavor profiles.
About The Author
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