Jianpu Technology Reports Impressive Financial Growth in 2025

Key Highlights of Jianpu Technology's Financial Performance
Jianpu Technology Inc. (OTCQB: AIJTY), a recognized leader in open financial technology, has reported remarkable growth in its financial results for the first half of 2025. This growth underscores the company’s capacity to innovate and adapt within the competitive financial technology landscape.
Growth in Total Revenues
The company's total revenues surged by 29.9%, achieving RMB 557.6 million (approximately US$77.8 million) in the first half of 2025. This marks a significant increase from RMB 429.2 million during the same period in the previous year, demonstrating the effectiveness of Jianpu's strategic initiatives and the rising demand for its services.
Revenue Breakdowns: Strong Performance Across Segments
Recommendation Services
Jianpu's recommendation services experienced a stellar growth of 52.7%, resulting in revenues of RMB 442.4 million (about US$61.8 million). This growth was largely driven by heightened application volumes for loans, even as the company phased out its credit card recommendation services.
Digital Intelligence as a Service
In another positive development, revenues from digital intelligence as a service increased by 38.3% to RMB 51.6 million (around US$7.2 million). The primary driver for this growth was an expanded customer base, which has increasingly sought out innovative digital solutions.
Marketing and Other Services
However, revenues from marketing and other services saw a decline of 37.7%, falling to RMB 63.7 million (approximately US$8.9 million). This decline is attributed to the deconsolidation of Anguo and the board's decision to wind down certain non-core business activities in April 2025.
Expenses and Profitability Metrics
While revenues were on the rise, Jianpu also experienced an increase in its costs. The cost of promotion and acquisition rose by 37.0% to RMB 338.5 million (approximately US$47.2 million), reflecting the growing investment in its successful loan recommendation services.
Operational costs rose 41.3% to RMB 39.7 million (about US$5.5 million). This increase was primarily due to higher data acquisition costs, complementing the growth in digital intelligence revenues.
Net Income Growth
In terms of profitability, Jianpu reported a staggering 216.5% increase in operating income, which reached RMB 26.9 million (approximately US$3.8 million). The operating margin improved to 4.8% for this period, up from 2.0% in the previous year, primarily driven by ongoing business optimization efforts.
The net income during the first half of 2025 settled at RMB 19.1 million (around US$2.7 million), although this reflected a decrease from RMB 28.9 million in 2024. The decrease in net income margin corresponds to the transformations the company is navigating during dynamic market conditions.
Strategic Directions for the Future
As Jianpu Technology expands into the FinTech+ ecosystem and broadens its international reach, it remains committed to fostering innovation in financial technology and digital transformation. The management is focused on integrating advanced technology while ensuring customer satisfaction and improving overall service delivery.
Conclusion
Jianpu Technology Inc.'s recent financial performance illustrates both resilience and growth in a competitive market. With its focus on innovation and comprehensive financial services, the company is set to continue leading in the financial technology sector.
Frequently Asked Questions
What was Jianpu Technology's revenue growth in the first half of 2025?
The company reported a total revenue increase of 29.9% compared to the previous year.
Which revenue segment showed the most significant growth?
Revenue from recommendation services increased by 52.7%, driven by loan applications.
What are the main drivers of Jianpu’s cost increases?
The elevated costs can largely be attributed to increased spending on promotion and acquisition in support of growing loan services.
How did net income change for Jianpu in this period?
Net income fell to RMB 19.1 million from RMB 28.9 million, reflecting changes in market conditions.
What is the strategic outlook for Jianpu Technology going forward?
Jianpu plans to expand its FinTech+ ecosystem and enhance its international presence while continuing to innovate in financial services.
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