Jessica Laszewski Elevated to Lead WSAW News Operations
Gray Media Promotes Jessica Laszewski to General Manager of WSAW
Gray Media has exciting news with the recent appointment of Jessica Laszewski as the General Manager of WSAW, the CBS affiliate dedicated to serving its community and broadcasting to the Wausau-Rhinelander market. This strategic promotion showcases Gray Media's commitment to nurturing talented leaders in the media industry.
Jessica's Journey in Broadcast Journalism
Before taking on her new role, Jessica served as the News Director at WMTV, the NBC station based in Madison, Wisconsin. Her tenure there, which began in October 2017, was marked by unprecedented success. Under her leadership, WMTV became the number one station in news viewership, illustrating Jessica's ability to resonate with audiences.
Her dynamic leadership paved the way for a comprehensive digital transformation, ensuring that the station maintained a robust multiplatform presence. This remarkable achievement in excellence was acknowledged through various prestigious accolades, including three RTDNA Regional Edward R. Murrow Awards for "Overall Excellence" in multiple years.
Achievements and Recognitions
Jessica's commitment to outstanding journalism has not gone unnoticed. In 2025, WMTV garnered numerous Regional Murrow Awards, continuing a streak of success that showcased their unmatched dedication and quality. She has also been honored by the Wisconsin Broadcasters Association, receiving recognitions such as the Station of the Year and News Operation of the Year. Her contributions to the field have led to two nominations for the NAB Service to America award, further highlighting her impact.
A Diverse Career in Media
Jessica's career spans multiple states and a variety of roles. Before her impactful stint at WMTV, she held the title of News Director at WSAW and WNDU, in addition to carrying out key producing and executive roles at stations like WEAU and WBAY. Her diverse experience within the broadcast landscape positions her uniquely to lead WSAW into its next chapter.
Involvement in the Journalism Community
Outside of her professional roles, Jessica is deeply engaged in the journalism community. She serves on the Board of the Wisconsin Freedom of Information Council as well as the Executive Committee of the Midwest Broadcast Journalists Association. Additionally, her involvement with the Wisconsin Broadcasters Association underlines her commitment to advocacy in journalism.
As a graduate of NAB Business Leadership Training, Jessica brings an educational background that complements her practical experience, equipping her to tackle the challenges and opportunities presented by modern broadcasting.
About Gray Media
Gray Media, Inc. (NYSE: GTN) is a leading multimedia organization headquartered in Atlanta, Georgia. As the largest owner of local television stations and digital platforms, Gray Media connects with millions, operating in 113 television markets that reach approximately 37% of U.S. television households. The company’s diverse portfolio encompasses high-rated television stations and a premier Telemundo affiliate group.
Moreover, Gray’s expansion into digital services through Gray Digital Media ensures clients receive cutting-edge marketing strategies and innovative digital products. Alongside television stations, the company owns several video production entities, demonstrating a comprehensive approach to media.
Contact Information at Gray Media
For further inquiries, please reach out to Sandy Breland, Gray Media’s Executive Vice President and Chief Operating Officer, at 404-266-8333.
Frequently Asked Questions
What role has Jessica Laszewski played at Gray Media?
Jessica Laszewski has been appointed as the General Manager of WSAW, previously serving as the News Director at WMTV.
What achievements did WMTV accomplish under Jessica's leadership?
Under Jessica's leadership, WMTV became number one in news viewership and received multiple prestigious awards, including the RTDNA Regional Edward R. Murrow Award.
What previous positions did Jessica hold before becoming a General Manager?
Before her promotion, Jessica worked as News Director at WSAW and WNDU, and held various producing and executive roles at WMTV, WEAU, WBAY, and WISC.
What is the mission of Gray Media?
Gray Media aims to connect communities through quality programming while transforming and innovating the media landscape for a broader audience reach.
How can I contact Gray Media for more information?
You can contact Sandy Breland, the Executive Vice President and Chief Operating Officer, at 404-266-8333 for more inquiries.
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