Jeffs’ Brands Moves Closer to Successful Merger with Fort

Jeffs’ Brands Progresses on Key Merger with Fort
Today, Jeffs' Brands Ltd, popularly known as Jeffs’ Brands, announced significant advancements concerning its proposed merger with Fort Products Limited. As a data-driven e-commerce venture focusing primarily on the Amazon Marketplace, the Company has now received a valuation report indicating that Fort Products’ equity interests are valued between CAD 16.8 to 20.5 million, which translates to approximately US$11.6 to US$14.2 million.
What the Valuation Means
This valuation, performed by Evans & Evans, Inc., is essential in attaining the necessary conditions for the merger's progress. Specifically, one condition requires a minimum valuation of CAD 14 million (around US$9.6 million) for Fort Products. Achieving this target signifies strong prospects for the merger's completion, underscoring Jeffs’ Brands' careful planning and diligence in the process.
Details of the Proposed Merger
The proposed merger with Impact Acquisitions Corp., a capital pool company listed on the TSX Venture Exchange, outlines the acquisition of 100% of Fort Products’ equity interests. This deal is set to offer Jeffs' Brands a 75.02% stake in Impact’s share capital, which could rise to 83.29% if specific milestones are met. This strategic move accentuates Jeffs’ Brands’ ambition to expand and innovate within the e-commerce space.
Next Steps Towards Completion
Merger completion hinges on several critical conditions, including regulatory approvals and satisfaction of due diligence requirements. Importantly, a Pre-Ruling from the Israel Tax Authority must also be attained to facilitate the merger process. Both Jeffs’ Brands and Impact are optimistic about finalizing the merger by a specified date, showing the robustness of their plans.
Compensation for Advisory Services
Upon closing, Impact intends to compensate certain finders for their advisory role in connection with the merger. The Company’s CEO, Mr. Viki Hakmon, who is related to one of the Finders, represents the vested interests in this transition. The merger has received approval from the Audit Committee and Board of Directors, ensuring compliance with Israeli Companies Law.
About Jeffs’ Brands Ltd.
Jeffs' Brands is on a mission to redefine e-commerce by identifying and acquiring promising products to elevate them into market leaders. Their keen insight into the Amazon FBA business model allows the Company to harness both human talent and advanced technology, fueling its initiative to optimize product performance.
About Fort Products
Established in the United Kingdom, Fort Products specializes in manufacturing pest control and remedial repair products. Since its inception in 2005, Fort Products has cultivated nearly two decades of experience and technical knowledge, positioning itself as a leader in its industry. This wealth of experience will significantly contribute to the potential success of the merged entity.
Frequently Asked Questions
What is the current status of the merger between Jeffs’ Brands and Fort?
Jeffs’ Brands has received a valuation report for Fort Products and is working diligently to complete the merger in compliance with regulatory requirements.
What is the significance of the valuation report from Evans & Evans?
The valuation report is critical as it helps fulfill the merger's financial conditions, ensuring that Jeffs’ Brands can proceed effectively.
What conditions must be met for the merger to proceed?
Conditions include regulatory approvals, satisfaction of due diligence, and acquiring a Pre-Ruling from the Israel Tax Authority.
What stake will Jeffs’ Brands have in Impact after the merger?
After the merger, Jeffs' Brands is expected to possess a minimum of 75.02% of Impact's equity, potentially increasing to 83.29% based on specific milestones.
What role does the CEO, Viki Hakmon, play in the merger?
Viki Hakmon may have a personal interest in the merger due to familial ties to one of the Finders, which was disclosed to ensure transparency during the merger process.
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