Jean Laurent Poitou Takes the Helm as CEO at Ipsos

Jean Laurent Poitou Adopts Leadership Role at Ipsos
Jean Laurent Poitou has been appointed the new Chief Executive Officer of Ipsos, stepping into this influential role to usher in a new era for the company.
Strategic Changes at Ipsos
The Board of Directors has taken a decisive step to enhance Ipsos' position in the market by appointing Poitou as CEO. With a deep understanding of the evolving landscape of market research, he is poised to navigate the challenges and opportunities that lie ahead. This move comes as Ipsos aims to adapt to rapidly changing data demands and the need for quicker insights across various sectors.
Market Dynamics and Client Expectations
Currently, there’s growing demand from businesses and public institutions for comprehensive, precise data regarding their environments and markets. Clients of Ipsos are requiring reliable insights to be communicated faster, reflecting the urgent pace of modern business. As digital transformation and artificial intelligence reshape industries, Ipsos is uniquely equipped to address these needs through its diversified services and expertise.
Acknowledging Previous Leadership
The transition also marks a moment of appreciation for outgoing CEO Ben Page, whose leadership guided Ipsos during challenging times. The Board acknowledges Page’s contributions and looks forward to a fresh vision under Poitou’s leadership.
Jean Laurent Poitou’s Background
Poitou is an engineer by training, bringing over 30 years of experience from his previous roles, particularly within digital and technology services. His extensive background includes positions at Accenture across Europe and Asia, as well as most recently at Alvarez & Marsal, where he focused on digital transformation initiatives. This breadth of experience will be instrumental in leading Ipsos as it continues to innovate.
Commitment to Transformation
With his appointment, Poitou expresses excitement about steering Ipsos into a new phase of growth while maintaining the company’s foundational values. He aims to leverage his expertise to drive innovation and deliver differentiated market insights, ensuring Ipsos remains a leader in research.
Moving Towards the Future
Poitou will officially assume the CEO position shortly, as planned for September 15. The transition aims to ensure a seamless change in leadership while continuing the momentum for Ipsos' growth trajectory. The Board is confident that his vision and dynamic approach will empower the organization to challenge new frontiers in market research.
ABOUT IPSOS
Ipsos stands as one of the world's largest market research firms, operating across 90 markets with a workforce of almost 20,000 passionate professionals. Known for their curiosity and insight-driven approach, Ipsos specializes in providing valuable data and analysis across multiple domains, including consumer behavior and public opinion.
Founded in 1975, Ipsos has garnered a reputation for excellence in understanding market dynamics and consumer motivations. The company's tagline “Game Changers” embodies its mission to assist clients in navigating the complexities of change with confidence.
Frequently Asked Questions
Who is the new CEO of Ipsos?
Jean Laurent Poitou has been appointed as the new CEO of Ipsos.
What prompted the leadership change at Ipsos?
The Board aims to inject new momentum into the company to ensure its growth and adaptation to market dynamics.
How does Jean Laurent Poitou's experience benefit Ipsos?
Poitou brings over 30 years of experience in digital transformation and market research, positioning him to lead Ipsos effectively.
What initiatives is Ipsos focusing on under new leadership?
Ipsos is emphasizing rapid data production, analysis, and innovative insights to meet evolving client needs.
When will Jean Laurent Poitou officially start his role?
Poitou will officially take on the CEO role on September 15.
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