JD.com Partners with UEFA Champions League for E-commerce Growth
JD.com, Inc. Joins UEFA Champions League as the E-commerce Partner
JD.com, Inc. (also known as JINGDONG) is thrilled to announce its new role as the official e-commerce innovation partner for UEFA Champions League (UCL). This partnership promises to bring fans closer to the excitement of European football, as JD.com and its European brand, ochama, will provide unique opportunities, merchandise, and services that elevate the fan experience.
Bringing Champions League Closer to Fans
The UEFA Champions League represents the apex of European club football, recognized globally for its competitive spirit and historic significance. Fans eagerly anticipate each season, longing for rich engagements and experiences that celebrate their passion for the sport.
A Word from Leadership
Guy-Laurent Epstein, Joint Managing Director at UC3, expressed enthusiasm over the partnership, stating, "We are thrilled to welcome JD.com, Inc., a global leader in online retail. Our collaboration aims to foster greater engagement and create unique moments for fans worldwide to celebrate their love for football."
Strategic Growth for JD.com, Inc.
James Shao, Senior Vice President of JD.com, Inc., echoed these sentiments, highlighting that this strategic partnership marks a significant milestone in their global expansion efforts. He mentioned, "The UEFA Champions League is one of the most prestigious tournaments. It's the ideal platform for us to introduce JD.com, Inc. to European audiences, enabling them to discover our innovative services and products. We look forward to delivering unparalleled access to official merchandise as we work closely with UC3 on creating unforgettable experiences for football enthusiasts around the globe."
Exclusive Offers and Innovative Services
Alongside the Champions League, JD.com, Inc. will also engage with key UEFA events such as the UEFA Super Cup and UEFA Youth League, launching an official UEFA Champions League online shop tailored for consumers. This initiative will feature exclusive discounts and allow users to win match tickets and limited-edition collectibles, enriching the shopping experience for fans.
JD.com, Inc., a front-runner in e-commerce, is committed to enhancing consumer experiences through authentic products and efficient services. Operating under the ochama brand across 24 European countries, JD.com, Inc. provides a diverse range of products encompassing electronics, maternity products, beauty items, and more.
Expanding Product Offerings and Community Engagement
The collaboration between JD.com, Inc. and UEFA includes a commitment to developing exclusive licensed merchandise, providing fans with a broader spectrum of quality products and cutting-edge e-commerce services. To further engage consumers, a dedicated e-commerce community will be created within the JD.com, Inc. app in collaboration with Champions League sponsors and football clubs, unlocking access to prizes, jerseys, and team accessories.
About JD.com, Inc.
JD.com, Inc., known widely as JINGDONG, has grown from a pioneering e-commerce site into a leading technology provider. Noted for its commitment to innovation and excellence, the company has branched into sectors like retail, technology, and healthcare, dedicated to redefining business models through advanced digital strategies. Ranking 47 on the Fortune Global 500, JD.com, Inc. stands as China's largest retailer by revenue, reflecting its significant impact on the e-commerce landscape.
About UC3
UC3 is a collaborative initiative between UEFA and the European Club Association (ECA), representing more than 700 elite football clubs across Europe. This entity focuses on commercial rights management for UEFA competitions, generating revenue and creating value for partners involved in elite men’s and women’s club football.
Frequently Asked Questions
1. What is JD.com, Inc.'s new role with UEFA?
JD.com, Inc. has become the official e-commerce innovation partner for the UEFA Champions League.
2. How will this partnership benefit football fans?
The partnership aims to provide fans with exclusive access to merchandise, discounts, and unique experiences associated with UEFA events.
3. What products will be available through the UEFA online shop?
The official UEFA Champions League online shop will offer a variety of merchandise, including team jerseys and collectibles.
4. In which countries does JD.com, Inc. operate?
JD.com, Inc. operates across 24 countries in Europe, providing a diverse range of products.
5. What is UC3 and its role in this partnership?
UC3 manages commercial rights for UEFA competitions, working closely with JD.com, Inc. to enhance fan engagement through this partnership.
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