IVECO Marks 50 Years of Excellence and Future Innovations
IVECO Celebrates 50 Years of Innovation and Legacy
IVECO, the esteemed brand of Iveco Group N.V. (EXM: IVG) known for its innovative commercial vehicles, proudly commemorates its 50th anniversary in 2025. Founded in 1975, IVECO has a rich heritage, and this special milestone is accompanied by numerous activities that honor the brand’s history while casting a forward-looking vision. Celebrations will span various global sites, emphasizing IVECO's commitment to its legacy and future aspirations.
50xBeyond Event: A Journey Through Time
Event Highlights and Innovations
From June 12 to June 15, IVECO will host the remarkable “50xBeyond” event in Turin, Italy, the birthplace of IVECO and the headquarters of the Iveco Group. This event will provide an immersive experience for customers, dealers, and partners, showcasing the brand's dedication to excellence in the transport sector over the past fifty years. Attendees can look forward to engaging talks, live performances, and a display of both classic and the latest IVECO models, including groundbreaking innovations in transportation technology.
Unveiling New Vehicles
During the celebration, IVECO will introduce three groundbreaking vehicles, starting with the S-eWay Artic—a fully electric heavy-duty truck, engineered for long-haul missions with a remarkable range of up to 600 kilometers. Furthermore, two additional electric models born from the collaboration with Stellantis will enhance IVECO's electric light commercial vehicle lineup, catering to zero-emission urban transportation needs.
Community Engagement and Social Responsibility
Connecting with Local Citizens
As part of the anniversary festivities, IVECO aims to engage with the community through public events. The “50xBeyond” celebration at OGR Torino opens its doors to the public on Saturday afternoon and Sunday morning, featuring a parade of both historic and contemporary IVECO vehicles through Turin’s streets, strengthening the bond between the company and the local residents.
Partnership with the National Automobile Museum
To further honor this milestone, IVECO has partnered with the famed MAUTO National Automobile Museum in Turin. The museum will host a dedicated exhibition showcasing IVECO's vehicles, highlighting their historical significance in the automotive industry. This exhibition includes notable models such as the Daily light commercial vehicle and the S-WAY heavy-duty truck, giving visitors the opportunity to learn about IVECO's profound impact on commercial mobility in Italy and beyond.
IVECO’s Evolution and Future Vision
A Legacy of Excellence
IVECO originated from the collaboration of five prominent European vehicle manufacturers, merging expertise to create a brand synonymous with innovation in commercial vehicles. Over the decades, the company has adapted and evolved, compartmentalizing into seven key brands that offer a diverse range of vehicles and services, including IVECO, FPT Industrial, IVECO BUS, and more. Presently, Iveco Group employs approximately 36,000 individuals globally, operating 19 industrial sites and over 30 research and development centers.
Commitment to Sustainability
Looking ahead, IVECO is committed to continuing its trajectory of innovation characterized by reliability and sustainability. During the upcoming event, the brand will reinforce its mission to lead the market with state-of-the-art technologies while adhering to environmentally friendly practices. The motto “Spirito in movimento,” translating to the spirit in motion, encapsulates IVECO’s forward-thinking approach and dedication to shaping the future of mobility.
Frequently Asked Questions
What does IVECO's 50th anniversary celebrate?
IVECO's 50th anniversary celebrates its rich heritage and commitment to innovation in the commercial vehicle sector, showcasing its evolution and future plans.
Where will the 50xBeyond event take place?
The 50xBeyond event will be held in Turin, Italy, which is IVECO's birthplace and headquarters.
What new vehicles will be introduced at the event?
IVECO will unveil the S-eWay Artic electric truck and two other new electric vehicles enhancing its light commercial lineup during the event.
How does IVECO engage with the local community during celebrations?
IVECO plans to engage the local community by hosting public events, including parades of IVECO vehicles through the streets of Turin.
What is IVECO's vision for the future?
IVECO aims to lead the market with reliable, sustainable innovations, reinforcing its commitment to environmental responsibility in the commercial vehicle industry.
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