ITG Brands Reaches Settlement Over zone™ Nicotine Pouches

ITG Brands Settles Litigation with 2ONE Labs

ITG Brands has recently made headlines by announcing a decisive agreement with 2ONE Labs Inc. and Performance Plus Marketing Inc. This partnership culminates in the settlement of ongoing litigation concerning zone™ premium nicotine pouches. The two parties have decided to put a hold on the ongoing legal proceedings for a period of 30 days, during which they will finalize the settlement terms.

Details of the Settlement Agreement

As part of the settlement, the plaintiffs have agreed to refrain from enforcing the terms of the preliminary injunction alongside related court orders, which have been stayed and are not currently in effect. This means that ITG Brands, along with its affiliates, wholesalers, and retailers, will be free to continue their operations—manufacturing, marketing, selling, and distributing zone™ and its associated products, including those featuring the iconic bullseye mark—without any perceived interruptions.

A Commitment to Quality and Integrity

In a statement regarding the settlement, Kim Reed, President and CEO of ITG Brands, emphasized their commitment to moving forward while ensuring consistent delivery of high-quality products to consumers of legal age. Reed remarked, "As a responsible manufacturer, we have always acted with integrity and according to the law, and we are now pleased to move towards resolving this matter to guarantee continuity for our customers and partners." This reflects ITG Brands' dedication to navigating challenges swiftly while maintaining strong operational integrity.

Ensuring Operational Continuity

This settlement exemplifies ITG Brands' proactive stance in resolving disputes efficiently while ensuring seamless operations. The company's focus remains on cultivating and maintaining meaningful relationships with its customers and partners. This approach ensures that the company can continue meeting the expectations of adult consumers who value quality products.

About ITG Brands

ITG Brands stands as the third-largest entity within its sector in the United States and is part of the globally recognized Imperial Brands PLC family. The company carries a legacy of success driven by innovative thinking and operational excellence. ITG Brands prides itself on continually adapting to market demands and operational challenges while prioritizing its customers’ needs.

Discover zone™ Premium Nicotine Pouches

The line of zone™ nicotine pouches represents ITG Brands' latest innovation, providing adult consumers with a premium, tobacco-free nicotine experience. The pouches are available in strengths of 6mg and 9mg, accompanied by an impressive variety of seven flavors. Crafted from the finest ingredients, zone™ offers users an experience characterized by exceptional comfort, prolonged flavor, and immediate nicotine satisfaction. These meticulously designed pouches cater to the discerning tastes and needs of adult nicotine consumers, ensuring positivity from the initial pouch to the very last one.

Contact Information for Media Inquiries

For media inquiries, Lucas Seiler serves as the Director of External Communications at ITG Brands. He is reachable via phone at 336-707-1802, ensuring that any questions regarding the settlement or product offerings can be promptly addressed.

Frequently Asked Questions

What was the main focus of the settlement between ITG Brands and 2ONE Labs?

The primary focus was to resolve ongoing litigation regarding zone™ premium nicotine pouches, allowing for uninterrupted business operations for ITG Brands.

What are zone™ nicotine pouches?

Zone™ pouches are a new product offering from ITG Brands, designed to provide a tobacco-free nicotine experience in various strengths and flavors.

Who is the CEO of ITG Brands?

The CEO of ITG Brands is Kim Reed, who has expressed the company's commitment to integrity and quality.

What does the settlement signify for ITG Brands?

The settlement signifies ITG Brands' dedication to maintaining their relationships with customers while ensuring operational continuity amidst legal challenges.

How can consumers learn more about ITG Brands and zone™?

Consumers can learn more by visiting the official website of ITG Brands and exploring the offerings of zone™ nicotine pouches.

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