Ipsos Strengthens Market Position through Strategic Acquisition
Ipsos Solidifies Leadership in Social Research
In a significant move for the Australian market research landscape, Ipsos has acquired Whereto Research, enhancing its position as the leading provider of social and government research in Australia. This acquisition marks a pivotal moment as Ipsos integrates Whereto's specialized knowledge in public sector research, further expanding its already robust capabilities.
About Ipsos and the Acquisition
Founded in France in 1975, Ipsos has built a stellar reputation in the market research sector, proudly operating in over 90 countries with a dedicated workforce nearing 20,000. With over 25 years of experience in Australia, Ipsos has established itself as a trusted partner in a myriad of sectors including advertising, public affairs, and marketing.
The Role of Whereto Research
Whereto Research has been instrumental in shaping public policies through its extensive research services. Renowned for its adept evaluation of government communication, the firm is based in Melbourne and has made a substantial impact in Australian public sector research. This acquisition presents a fusion of Ipsos's global expertise and Whereto's localized insights—aiming to provide comprehensive solutions to cater to the evolving needs of Australian governments.
Statements from Leaders
Ben Page, the CEO of Ipsos, expressed excitement regarding this strategic acquisition: "The expertise of Whereto Research in public sector and federal research, combined with Ipsos’ international reach, positions us uniquely to provide enhanced services to our Australian clientele. This collaboration will foster a stronger research ecosystem in Australia, addressing the needs of national and state governments with unparalleled precision."
Co-Directors' Perspective
Catherine Boekel and Penny Burke, Co-Directors of Whereto Research, shared their enthusiasm for joining Ipsos: "Becoming a part of Ipsos signifies a remarkable opportunity for growth and innovation. Our shared commitment to elevating research excellence will undeniably create greater value for both our clients and employees."
Ipsos' Vision and Future Plans
Ipsos is committed to staying at the forefront of the research industry, making continuous advances in technology and methodology. The company strives to deliver insightful data that empowers its clients to navigate the complexities of societal shifts and consumer behavior.
Established Capability in Market Research
With 75 innovative business solutions harnessing the power of primary data from surveys and qualitative research, Ipsos continues to redefine industry standards. The company aims to be a trusted ally for its 5,000 global clients, helping them adapt to rapid changes through its passion for knowledge and insight.
Contact Information
For further inquiries, Ipsos can be reached at:
35 rue du Val de Marne,
75 628 Paris, Cedex 13, France
Tel: +33 1 41 98 90 00
Frequently Asked Questions
What does Ipsos specialize in?
Ipsos specializes in market research, providing insights across various sectors including advertising, public affairs, and consumer research.
When was Ipsos founded?
Ipsos was founded in 1975 in France and has since expanded its services globally.
What is the significance of the acquisition of Whereto Research?
The acquisition strengthens Ipsos's position in the Australian market by integrating Whereto's expertise in public sector research, allowing for broader service offerings.
How many people does Ipsos employ globally?
Ipsos employs nearly 20,000 professionals worldwide, dedicated to providing nuanced research insights.
Where can I find more information about Ipsos?
More information can be found on their official website at www.ipsos.com.
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