Inspired Entertainment Enters Brazilian Market with BetMGM

Innovative Launch of Virtual Sports in Brazil

Inspired Entertainment, Inc. (NASDAQ: INSE), a prominent player in the gaming industry, is excited to announce a groundbreaking partnership with BetMGM to introduce its renowned Virtual Sports products in Brazil. This collaboration, facilitated through the Kambi Engage platform, signifies a pivotal moment in Inspired's ongoing expansion efforts across Latin America, carving a path into this dynamic gaming market.

Engaging Brazilian Customers with Unique Offerings

With the introduction of these Virtual Sports games, Brazilian customers can now experience Inspired’s specialized offerings, such as V-Play Football (Brazil). This product has been carefully crafted to resonate with Brazilian football enthusiasts, ensuring a vibrant and authentic betting atmosphere that captures the fervor of the sport.

Partnerships Driving Innovation and Expansion

BetMGM's introduction of Virtual Sports in Brazil aligns seamlessly with their global growth strategy, suggesting further opportunities in additional markets. The launch is underpinned by a strong collaboration with Kambi, a recognized leader in providing premium sports betting solutions. This partnership guarantees a high-quality, satisfying betting experience for players, emphasizing the capabilities of Inspired’s unique products.

Expert Insights on the Partnership

Brooks Pierce, President & Chief Executive Officer of Inspired, expressed enthusiasm about this venture, stating, "We are thrilled to expand our partnership with BetMGM and Kambi, bringing our market-leading Virtual Sports content to Brazil. The launch of V-Play Football (Brazil) is a significant step in our commitment to delivering localized, high-quality gaming experiences." This sentiment underscores Inspired’s dedication to providing players with thrilling, fast-paced betting options that extend beyond traditional methods.

Enhancing Player Experiences in Brazil

Jamie McKittrick, SVP of Commercial Operations at Kambi, highlighted the exceptional nature of this collaboration, conveying that it enhances the Kambi Engage offering with Inspired’s top-notch Virtual Sports portfolio. The excitement surrounding the rollout of V-Play Football (Brazil) reflects the deep-rooted passion for football prevalent in the region.

Commitment to Innovation in Digital Sports Entertainment

Almir Ribeiro, CEO of BetMGM Brazil, reiterated the importance of this new addition to their offerings, stating, "The arrival of Virtual Sports to our portfolio in Brazil reinforces BetMGM's commitment to offering innovative, personalized experiences that resonate with Brazilian sports culture. I believe this partnership marks a crucial step forward in diversifying digital sports entertainment within the country, thus bolstering our betting offerings and elevating our local presence."

About Inspired Entertainment

Inspired operates with a robust portfolio that includes gaming content, technology, hardware, and various services tailored for regulated gaming, betting, and lottery sectors. Their engaging Virtual Sports, interactive, and leisure products cater to a diverse audience, providing substantial revenue opportunities for operators. Currently, Inspired maintains operations in around 35 jurisdictions globally, supplying both land-based and mobile solutions.

Expanding Horizons and Services

In addition to catering to traditional gaming establishments, Inspired’s products are present in approximately 50,000 gaming machines across various environments—betting shops, public houses, and leisure complexes. Furthermore, they supply virtual sports products to over 32,000 retail venues along with a vast array of online gaming services available on numerous platforms.

The Kambi Advantage

Kambi Group stands as a robust provider of high-end sports betting options for licensed gaming organizations. Their suite of products encompasses a variety of services, including Turnkey Sportsbooks and Managed Trading, which ensure that partners receive the best betting experiences. They are broadening their horizons with a team exceeding 1,000 professionals spread across offices in several countries.

Leveraging Kambi Engage for Partnerships

Kambi Engage empowers its extensive network of global partners through flawless integrations with premier third-party engagement services, enriching customer experience and engagement. This collaborative spirit enhances the overall market offering, establishing a strong foundation for future growth.

Frequently Asked Questions

What is the significance of this launch in Brazil?

This marks Inspired Entertainment's entry into the Brazilian market, allowing local players to enjoy innovative betting experiences through BetMGM's platform.

How does V-Play Football (Brazil) differ from other products?

V-Play Football (Brazil) is specifically designed to resonate with Brazilian football fans, encapsulating the excitement of local football culture.

What advantages does Kambi bring to this partnership?

Kambi provides trusted sports betting technology, ensuring a seamless and efficient betting experience for users accessing Inspired's products.

What is Inspired's global presence?

Inspired operates in about 35 global jurisdictions, catering to various gambling and gaming needs with extensive offerings in land-based and digital formats.

How can players access these Virtual Sports?

Players can access Inspired's Virtual Sports games through BetMGM's platform, ensuring easy participation in a state-of-the-art betting environment.

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