Insights into LATAM's Best-Performing Apps: May 2025

Top Grossing Mobile and CTV Apps in LATAM - May 2025

In the ever-evolving landscape of mobile and Connected TV (CTV) applications, a recent report from Pixalate has showcased the peak performers in Latin America for May 2025. These findings reveal significant insights into the spending tendencies and preferences of users in the region. Focusing on the app markets in Mexico and Brazil, this analysis covers both the Apple App Store and Google Play Store, alongside CTV platforms, including Roku, Amazon Fire TV, and Samsung Smart TV.

Highlighting the Leaders in Mexico

In Mexico, the competition among mobile applications has intensified, with standout titles leading the charge in user engagement and revenue generation.

Mobile Application Performances

The mobile landscape saw 'Candy Crush' emerge as a leading contender on the Apple App Store, generating an estimated $205,000 in open programmatic ad revenue. However, it was 'Dragon City: Mobile Adventure' that dominated the Google Play Store, accruing approximately $266,000 in revenue.

CTV Success Stories

On CTV platforms, 'VIX: TV' claimed the top spot, particularly on Roku, with an impressive revenue of about $400,000. Additionally, it found a significant audience on other CTV platforms, including Amazon Fire TV and Samsung Smart TV, drawing revenues of $69,000 and $25,000 respectively.

Brazil's Top Contenders in the App Market

Brazil's app market offered its own set of top earners, reflecting unique user engagement and preferences distinct from those in Mexico.

Mobile App Insights in Brazil

'Moovit: Your Transit Track' took the lead on the Google Play Store, pulling in around $550,000 in programmatic ad revenue. It also exhibited a strong user base on the Apple App Store, where 'Block Blast!' emerged as the popular choice, earning approximately $149,000.

Methodology Behind Pixalate's Analysis

Pixalate's analysis is grounded in the evaluation of over 27 billion global open programmatic impressions sourced from over 6 million apps on the Apple App Store and Google Play Store. Furthermore, the research encompassed an examination of 6,000 CTV applications and 2 billion global ad impressions across a variety of platforms, confirming the sales dynamics and engagement drivers in the mobile and CTV spheres.

About Pixalate

Founded in 2012, Pixalate stands at the forefront of the ad tech industry, delivering solutions for privacy compliance, ad fraud prevention, and comprehensive insights into the digital ad supply chain. Trusted by regulatory bodies, advertisers, and data researchers, its tools are essential for navigating the complexities of digital advertising. Pixalate has received accreditation from the MRC for accurately detecting sophisticated invalid traffic, underscoring its commitment to quality and transparency in the digital advertising ecosystem.

Frequently Asked Questions

What is Pixalate's focus in their recent report?

Pixalate's report highlights the top grossing mobile and CTV applications in LATAM, emphasizing user preferences and revenue generation for May 2025.

Which app led in the mobile category in Mexico?

'Dragon City: Mobile Adventure' led the Google Play Store in Mexico, earning significant programmatic ad revenue.

How did 'Candy Crush' perform in the report?

'Candy Crush' was a leading title on the Apple App Store in Mexico, generating notable revenue within the competitive landscape.

What insights can be found in the Brazilian app market?

Brazil showcased 'Moovit: Your Transit Track' as the top mobile app in terms of revenue, revealing distinct user interests compared to Mexico.

What makes Pixalate's data reliable?

Pixalate's data is backed by extensive analysis of billions of ad impressions and app performance metrics, ensuring accuracy and relevance in their findings.

About The Author

Riley Hayes here, a financial writer and specialist committed to assisting individuals in navigating the intricate world of finance. My love is using my blog and articles to simplify complex financial ideas into understandable, doable guidance. Having worked in finance for many years, I try to give my readers the information and resources they need to make wise financial choices.

Writing for several financial blogs has let me connect with a wide range of readers, from novice investors seeking new ideas to seasoned investors. My mission is to make money interesting and approachable so you may take charge of your financial future. I appreciate you traveling with me toward success and financial literacy.

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