Indovinya Launches Brand Refresh Focused on Innovation and Sustainability

Indovinya's New Brand Positioning
Indovinya, a significant player in the specialty chemicals and surfactants industry, has recently revealed its new brand identity, established by embracing the transformative power of chemistry. This strategic initiative marks a pivotal moment for the company as it aims to sharpen its identity in today's competitive marketplace and align more closely with modern industry trends.
Promoting Sustainability and Innovation
With the introduction of its new tagline, 'Your needs, our chemistry', Indovinya expresses its commitment to providing innovative and sustainable solutions that cater to the evolving requirements of customers and the planet. This mission underscores the company's dedication to effecting positive change and enhancing lives through chemistry.
Global Operations and Workforce
Indovinya operates in 10 countries around the globe, employing a dedicated team of around 3,000 individuals. As part of this fresh chapter, the company is guided by the promise of 'Innovating today for a better tomorrow.' This vision reflects a dual focus on cutting-edge innovation and sustainability, shaping all facets of the company's operations, from research and development investments to strategic partnerships.
Investing in Innovation
The company boasts an impressive infrastructure consisting of 15 manufacturing plants and seven research and development centers. With over 200 professionals devoted to innovation and an extensive portfolio with more than 500 patent applications, many innovations stem from collaborations within the wider innovation ecosystem. This rich pool of resources enables Indovinya to lead in creating solutions used in numerous sectors, such as cleaning products, personal care, agricultural formulations, and beyond.
Influencing Daily Lives
As a recognized leader in surfactant production across the Americas, Indovinya plays an essential role in the lifestyles of billions by providing solutions integral to various industries. Its influence extends to cleaning agents, personal care products, and the agricultural sector, significantly impacting individuals' daily lives.
Sustainability Goals
Indovinya operates with a robust sustainability framework that outlines ambitious targets aimed at 2025, 2030, and 2050. The company is distinguished by its considerable achievements in sustainable product innovation, water conservation initiatives, and strong ratings in environmental, social, and governance (ESG) metrics. This commitment demonstrates Indovinya's proactive approach to sustainable development and ecological stewardship.
About Indorama Ventures
Indorama Ventures PCL is a globally recognized leader in sustainable petrochemical production, with a comprehensive manufacturing presence that serves a diverse customer base across continents, including Europe, Africa, the Americas, and Asia Pacific. Boasting around 25,000 employees, the company focuses on reimagining chemistry to create safe and responsible materials critical to life-sustaining industries and improving the quality of life for billions globally.
The business segments of Indorama Ventures, which include Combined PET, Fibers, Indovinya, and Indovida, manufacture essential chemicals that serve vital markets, ranging from food and beverages to automotive and pharmaceuticals. In 2024 alone, the company achieved substantial revenue of $15.4 billion. Indorama Ventures' efforts have earned it recognition in the Dow Jones Best-In-Class Indices, highlighting its ambition to innovate and contribute to a future where materials are more sustainable and circular.
Frequently Asked Questions
What is Indovinya's new brand tagline?
Indovinya's new brand tagline is 'Your needs, our chemistry,' reflecting its commitment to innovative and sustainable solutions.
How many employees does Indovinya have?
Indovinya employs approximately 3,000 individuals across its global operations.
What sectors does Indovinya serve?
Indovinya provides solutions for sectors such as cleaning products, personal care, agriculture, coatings, construction, energy, and health.
What are Indovinya's sustainability goals?
Indovinya has set long-term sustainability objectives for 2025, 2030, and 2050, focusing on product development and ecological responsibility.
What is the parent company of Indovinya?
Indovinya is a division of Indorama Ventures PCL, a leading sustainable petrochemical producer globally.
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