Immutable Unveils Mobile Gaming Division Targeting $121 Billion Market
Immutable Launches Mobile Gaming Division for Major Market Impact
Immutable, a recognized leader in gaming, has announced an exciting development with the launch of its Mobile Gaming Division. This specialist team is focused on bringing their partner games into the rapidly growing mobile gaming market, which is valued at an impressive $121 billion.
This move follows a remarkable period for Immutable, characterized by significant achievements and substantial growth. Some notable milestones include:
- Forming strong partnerships with major CEX and stablecoin platforms.
- Onboarding over 180 new games, including franchises grossing over $100 million.
- Welcoming more than 680 games onto the Immutable platform.
- Achieving impressive viral success in web2 games integration.
- Executing a merger with X and zkEVM chains.
As the gaming landscape evolves, regulatory changes like the CLARITY Act are paving the way for AAA studios to thrive. Furthermore, landmark cases such as the ongoing Epic Games Store court case are bringing much-needed attention to the industry. Since April, Immutable has successfully assisted three games in reaching the #1 position on prominent mobile app stores, including Google Play and the App Store. The newly established Mobile Gaming Division is set to capitalize on this momentum by integrating new products and expertise, ensuring that Immutable's games lead the charts worldwide.
Robbie Ferguson, Co-founder and President of Immutable, emphasized the enormous potential of mobile gaming, stating, "Mobile is the single largest opportunity in gaming, with over half of the world's gamers now playing on their phones, generating $121 billion a year. Since the legal shifts in April, Immutable has pushed three games to the top of mobile charts, including the App Store and Google Play."
Ferguson highlights the ambitions of the new Division, saying, "Our mobile gaming division is engineered to usher in the next generation of on-chain games to the masses, targeting the next billion users. We are resolutely focused on investing in new products, attracting talent, and forming valuable partnerships to ensure Immutable games dominate app stores."
The objectives of the new division include:
- Fostering mainstream adoption of web3 gaming through mobile-first strategies.
- Investing in leading mobile studios that utilize Immutable's advanced platform.
- Launching innovative products designed to streamline on-chain integration for mobile developers.
- Expanding collaborative partnerships with publishers and key app store platforms.
This launch signifies a crucial step in Immutable's mission to onboard the next billion players into web3 gaming, by breaking into the most profitable and accessible gaming category globally.
About Immutable
Immutable is recognized as a global leader in Web3 gaming, dedicated to establishing digital ownership for every player. Founded in 2018 by brothers James and Robbie Ferguson along with Alex Connolly, Immutable is developing an ecosystem that includes an advanced platform and growth solutions aimed at empowering developers to launch and scale games successfully. Immute boasts a full-stack gaming platform that comprises Immutable Chain, a scalable Ethereum Layer 2 network; Immutable Passport, a gaming wallet and identity solution with over 5 million registrations; and Immutable Play, a platform offering growth and engagement solutions to help games gain and retain players.
Immutable supports a portfolio of some of the most successful Web3 games and is actively collaborating with renowned video game companies like Ubisoft. With over 680 well-funded games in the marketplace—representing the largest share in the industry—and significant support from investors such as Bitkraft and King River Capital, Immutable is on a path to redefine player-owned economies and composable game assets.
Frequently Asked Questions
What is Immutable's new Mobile Gaming Division aiming to accomplish?
The division is focused on bringing partner games into the lucrative mobile gaming market while accelerating mainstream adoption of web3 gaming.
What innovations will the new division introduce?
It will launch new products aimed at simplifying on-chain integration for mobile developers and invest in leading mobile studios.
How does Immutable support developers?
Immutable provides a full-stack gaming platform, including tools and solutions to enable developers to successfully launch and maintain their games.
Why is mobile gaming considered the largest opportunity?
With over half of the world's gamers now on mobile devices, the market generates $121 billion a year, making it a massive growth area.
What is Immutable's long-term mission?
Immutable aims to onboard the next billion players to web3 gaming and is committed to enhancing digital ownership for gamers around the world.
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