illumin Holdings Transforms Advertising with New Brand Identity
Exciting Transformation Unveiled by illumin Holdings Inc.
TORONTO — illumin Holdings Inc. (TSX: ILLM; OTCQB: ILLMF) has recently launched a striking new brand identity alongside the tagline, “See More. Achieve More.” This announcement coincided with a vibrant showcase at Advertising Week in New York City.
The grand reveal made waves throughout the bustling city, featuring five impressive mobile digital billboards strategically placed in prominent locations such as Times Square and Hudson Yards. This captivating display effectively communicated that illumin is embarking on a new era propelled by its unified journey advertising platform and cutting-edge AI solutions.
Through this eye-catching campaign, illumin seeks to engage a global audience across multiple channels, including CTV, Digital Out-of-Home (DOOH), programmatic display, and Meta platforms, ensuring that its new identity resonates with brands and agencies worldwide.
Innovating with the Customer in Mind
illumin has always positioned itself as a leader in innovation, set to disrupt the conventional processes within the demand-side platform (DSP) arena. Understanding that marketers, particularly those from challenger brands, require more than just minor enhancements, illumin aims to maximize every advertising dollar to achieve measurable results.
Bridget Westerholz, illumin’s Senior Vice President of Marketing, expressed the company’s commitment, saying, “We are a company built to challenge conventions. Our influential presence at Advertising Week was not just a launch; it was a celebration of our DNA. This brand transformation marks a significant shift towards a more agentic AI focus, delivering proven outcomes for all clients regardless of their size.”
This rebranding highlights illumin’s dedication to technology and innovation that leads the market. The unified journey advertising platform integrates real-time, data-driven insights with AI-powered optimization, providing brands and agencies with actionable intelligence to enhance their marketing campaigns.
Enhanced Features for Dynamic Marketing Campaigns
Recent additions to the platform empower customers to:
- Launch campaigns up to 40% faster, streamlining workflows significantly.
- Seamlessly create and edit campaigns, tactics, creatives, and audiences from one location.
- Implement bulk actions that apply across various elements of their campaigns.
- Access an innovative forecasting tool, offering advanced tactical intelligence.
Simon Cairns, CEO of illumin, stated, “We have reengineered illumin into a more efficient, intelligent platform driven by AI, placing our customers at the forefront.” He emphasized that this transformation is not merely superficial but a declaration of their commitment to empower marketers and redefine the standards in programmatic advertising.
Illumin’s Captivating Presence at Advertising Week
This branding initiative not only aims to captivate audiences but also to redefine the expectations of what is achievable in the realm of digital advertising. With a fresh identity and enhanced capabilities, illumin is embracing its role as a leader in the industry.
illumin is transforming the digital advertising landscape to help marketers achieve extraordinary results through a customer-centric approach. By offering a unified platform built around the open web, illumin enables brands and agencies to plan, build, and execute comprehensive campaigns across multiple channels, including programmatic advertising and social media. With its headquarters in Toronto, illumin services a diverse client base across North America, Latin America, and Europe. For detailed information, visit illumin.com.
Frequently Asked Questions
What is the new tagline for illumin Holdings Inc.?
The new tagline for illumin Holdings Inc. is “See More. Achieve More.”
What innovative features were introduced in the platform?
Recent features include expedited campaign launches, streamlined workflow, bulk action capabilities, and a new forecasting tool for tactical planning.
How does illumin Holdings Inc. support its customers?
illumin emphasizes a customer-centric approach, ensuring that every advertising dollar is utilized effectively to achieve measurable results.
Which markets does illumin serve?
illumin serves clients across North America, Latin America, and Europe.
What was the significance of the brand reveal at Advertising Week?
The brand reveal at Advertising Week symbolized a new era for illumin, showcasing its innovative approach and commitment to transforming programmatic advertising.
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