IGT Enhances Sports Betting Experience at Golden Nugget Casinos
IGT PlaySports Reinforces Position in Sports Betting Market
International Game Technology PLC (NYSE: IGT) has taken a significant step in expanding its sports betting operations. This move comes through a strategic agreement with GN NV Holdings, LLC, the parent company of the renowned Golden Nugget Casinos. This partnership aims to enhance the sports betting experience for customers across three of its properties.
Phased Rollout of Sports Betting Technology
Under this exciting new agreement, IGT PlaySports is initiating a phased rollout that begins with the Golden Nugget Casino Lake Tahoe. Following this launch, the Golden Nugget Casino Las Vegas and Golden Nugget Casino Laughlin will also adopt the IGT PlaySports technology to power their betting operations.
Launch Updates
The Golden Nugget Casino Lake Tahoe marked its entry into this collaboration by launching its retail sportsbook recently. Meanwhile, both Las Vegas and Laughlin locations are anticipated to launch their sports betting programs shortly, first introducing retail options and subsequently expanding into mobile betting.
Commitment to Enhanced Customer Experience
Gerry Del Prete, Chief Operating Officer of Gaming at Fertitta Entertainment, expressed enthusiasm about this partnership with IGT PlaySports. He emphasized a commitment to providing a top-tier gaming experience that incorporates user-friendly technology along with innovative features for their experienced bettors.
Quality Assurance and Innovative Features
Joe Bertolone, who serves as IGT’s Senior Vice President for Sports Betting, highlighted the significance of this deal in reinforcing the company’s presence in Nevada’s mature sports betting market. The inclusion of three Golden Nugget properties adds substantial value to IGT PlaySports' offerings.
The IGT PlaySports platform, celebrated as the "Sportsbook Platform Provider of the Year" at the recent EGR North America Awards, is designed to engage bettors with a rich selection of features, localized offerings, and an agile betting menu tailored to meet diverse customer needs.
Leveraging Technology for Better Engagement
As part of the strategic agreement, the Golden Nugget Casinos will not only implement the IGT PlaySports platform but will also utilize advanced self-service betting kiosks through the QuickBet system. This technology aims to enhance customer engagement and streamline the betting experience.
About IGT and Its Vision
IGT is a leading force in the global gaming industry, committed to delivering engaging and responsible gaming experiences. With a diverse portfolio spanning lotteries, gaming machines, and sports betting, IGT employs a robust investment strategy focusing on innovation and technological advancement. This dedication has allowed IGT to establish strong relationships with various governments and regulators in over 100 jurisdictions worldwide, ensuring compliance and exemplary service.
With approximately 11,000 employees, IGT's commitment goes beyond mere business; it aims to elevate the gaming experience while promoting integrity and responsibility across the board.
Frequently Asked Questions
1. What is IGT PlaySports?
IGT PlaySports is a service offered by International Game Technology that provides technology and support for sports betting operations.
2. Which casinos are partnering with IGT for sports betting?
The Golden Nugget Casino properties in Lake Tahoe, Las Vegas, and Laughlin are collaborating with IGT PlaySports to enhance their sports betting services.
3. What features does the IGT PlaySports platform include?
The platform includes advanced betting options, self-service kiosks, and a localized betting menu designed to engage sports bettors effectively.
4. How does IGT ensure a responsible gaming experience?
IGT promotes responsible gaming through strict compliance with regulations and a commitment to customer safety and integrity across all gaming channels.
5. What awards has IGT PlaySports received?
IGT PlaySports was named "Sportsbook Platform Provider of the Year" at the 2024 EGR North America Awards, highlighting its excellence in providing innovative sports betting solutions.
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