IDeaS Unveils Innovative Marketing Solution for Hotels
Introducing IDeaS Spotlight for Hotels
New solution fuels marketing effectiveness by tapping into advanced demand forecasting power
IDeaS, a SAS company recognized globally for its impact on hospitality revenue management, has launched a revolutionary tool named IDeaS Spotlight. This unique demand intelligence solution is designed to allow marketers to generate optimal demand precisely when needed. It serves single properties and larger hotel portfolios, helping them uncover valuable opportunities to deploy effective, demand-generating marketing tactics, all rooted in advanced analytics and artificial intelligence.
Challenges in Hotel Marketing
In an environment marked by uncertainty and escalating marketing expenditures, hotel marketers face the daunting challenge of swiftly converting every dollar invested into tangible revenue growth. This is where Spotlight shines, equipping marketers with unparalleled forecasting capabilities. The tool empowers them to optimize their spending strategies and unify their commercial approaches, creating a significant competitive edge in a fierce market.
Boosting Marketing Effectiveness
Spotlight integrates IDeaS’ robust demand forecasting and price sensitivity tools, enabling hoteliers to allocate their marketing budgets where they can achieve the highest returns. With this enhanced insight, they can effectively identify peak revenue periods and launch timely marketing campaigns that grab attention and drive bookings.
Key Features of IDeaS Spotlight
Among the significant benefits IDeaS Spotlight offers are:
- Marketing Actions from Forecast Data: The tool's focused dashboard automatically pinpoints times of high revenue potential, aiding the launch of impactful marketing initiatives.
- Increased Campaign Conversion: By leveraging price sensitivity signals, marketers can better influence guest behavior and improve campaign results.
- Unmatched Foresight: With capabilities powered by IDeaS G3 RMS’ advanced forecasting engine, Spotlight allows teams to proactively refine their strategies and make informed decisions about demand generation.
- Enhanced Collaboration: The tool fosters communication between marketing and revenue management teams through streamlined workflows, ensuring no feasible revenue opportunity is missed.
Voices from IDeaS Leadership
Mike Chuma, the vice president of global marketing at IDeaS, expressed, "For years, IDeaS solutions have been regarded as the ultimate source for future demand insights. With Spotlight's introduction, hotel marketers can harness this advanced forecasting to lead their campaigns. The tool is crafted specifically as a performance intelligence resource for marketers. This integration means that hotel marketers can swiftly transition from forecast to action, allowing them to leverage demand-generating campaigns effectively and measure their impact like never before."
Sanjay Nagalia, co-founder and chief technology officer of IDeaS, noted: "Hospitals recognize enormous potential when they can effectively bridge the divide between forecast data and actionable strategies. IDeaS is dedicated to equipping the hospitality sector with the tools needed to maximize profitability and efficiency, with Spotlight serving as our latest initiative in this quest for data-driven success."
Enthusiastically anticipated, IDeaS Spotlight will be available to selected clients starting in July 2025. Interested parties can register to receive early access notifications.
About IDeaS
IDeaS stands as the premier provider of revenue management software and services in the hospitality sector. By merging industry expertise with cutting-edge data analytical technologies, they empower revenue leaders with accurate, automated recommendations. With 35 years of dedicated service, IDeaS caters to over 30,000 properties across 164 countries worldwide, transforming revenue science into enhanced profitability.
Frequently Asked Questions
What is IDeaS Spotlight?
IDeaS Spotlight is a demand intelligence solution designed to help hotel marketers optimize their marketing strategies using advanced forecasting and analytics.
What are the primary benefits of using Spotlight?
Spotlight helps identify high-revenue opportunities, optimizes marketing spending, increases campaign conversion rates, and fosters collaboration between marketing and revenue management teams.
When will IDeaS Spotlight be available?
The new solution is expected to be selectively available for IDeaS clients starting in July 2025.
How does IDeaS enhance hotel marketing?
IDeaS enhances hotel marketing by providing actionable insights from data forecasts, enabling marketers to make informed decisions and design highly effective campaigns.
Who can benefit from using IDeaS?
Hotel marketers, revenue management teams, and hospitality organizations looking to improve profitability and operational effectiveness can greatly benefit from IDeaS Spotlight.
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