Hyatt's Strategic Acquisition of Playa Hotels Boosts Portfolio
Hyatt's Ambitious Acquisition of Playa Hotels & Resorts
Hyatt Hotels Corporation today disclosed its plans to acquire Playa Hotels & Resorts N.V. The agreement entails buying out all outstanding shares of Playa for $13.50 each, totaling around $2.6 billion, which incorporates roughly $900 million in debt after accounting for cash. Playa, renowned for its expertise in the all-inclusive resort market, operates in key areas such as Mexico, the Dominican Republic, and Jamaica. Notably, Hyatt currently holds a 9.4% stake in Playa’s outstanding shares.
Strengthening All-Inclusive Offerings
Mark Hoplamazian, the President and CEO of Hyatt, emphasized the company’s established leadership in the all-inclusive sector. This journey began in 2013 when Hyatt initially invested in Playa, paving the way for its successful Hyatt Ziva and Hyatt Zilara brands. Hoplamazian expressed enthusiasm about the acquisition, which aims to enhance the portfolio while providing increased value to shareholders through a wider management platform for all-inclusive resorts.
Expanding Distribution and Guest Experience
The acquisition extends Hyatt's reach into strategic markets by securing long-term management agreements for its luxury all-inclusive brands. Furthermore, it allows Hyatt to expand its distribution channels, incorporating Playa’s hotels into established platforms like ALG Vacations and Unlimited Vacation Club. This integration promises to provide guests access to a broader array of benefits and an improved overall experience at Playa hotels.
Future Growth and Expectations
Hyatt's move is part of a larger strategy focused on growth within its all-inclusive portfolio. This includes previous acquisitions, notably the purchase of Apple Leisure Group in 2021. Additionally, Hyatt entered a strategic joint venture with Grupo Piñero, further advancing its presence in the inclusive hotel sector. The acquisition of Playa is set to significantly expand Hyatt's Inclusive Collection, which includes approximately 55,000 rooms throughout Latin America, the Caribbean, and Europe.
Strategic Asset Management
Hyatt adheres to an asset-light business model, planning to sell some of Playa’s owned properties post-closing. The company anticipates generating at least $2 billion from these asset sales by 2027. The strategy aims for asset-light earnings to surpass 90% on a pro forma basis within the same timeframe, reflecting Hyatt's focus on financial flexibility and strategic growth.
Funding and Closing Details
To finance the acquisition, Hyatt plans to utilize new debt financing while committing to maintaining its investment-grade rating. The expectation is to pay down more than 80% of the debt using proceeds from asset sales. The transaction closing will depend on shareholder approval from Playa and regulatory input, with estimates indicating it could finalize later this year.
Advisors Involved in the Acquisition
In facilitating this acquisition, BDT & MSD Partners serves as Hyatt's primary financial advisor, with Berkadia advising on real estate matters. Additional financial support has been arranged through various banks including BofA Securities, J.P. Morgan, and Wells Fargo, who also provided committed bridge financing necessary for the transaction. Latham & Watkins LLP represents Hyatt in legal matters concerning the deal.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a prominent global hospitality company, dedicated to enhancing guest experiences. By the end of 2024, Hyatt’s portfolio encompassed over 1,350 hotels and all-inclusive properties across 79 countries. The company features a diverse range of brands, including those in luxury, lifestyle, and the inclusive collection, ensuring a tailored experience for all visitors.
Frequently Asked Questions
What is Hyatt's plan regarding the acquisition of Playa Hotels?
Hyatt plans to acquire all outstanding shares of Playa Hotels for $13.50 each, enhancing its all-inclusive offerings.
How will this acquisition impact Hyatt's portfolio?
This acquisition will significantly expand Hyatt's all-inclusive portfolio and improve its distribution channels and guest offerings.
When is the acquisition expected to close?
The acquisition is anticipated to close later this year, subject to necessary approvals and customary closing conditions.
What is Hyatt's approach to funding the acquisition?
Hyatt expects to fund the acquisition entirely through new debt financing and aims to pay down most of this debt through asset sales.
Who are the advisors involved in the transaction?
BDT & MSD Partners are the lead financial advisors, with Berkadia for real estate advice, alongside other financial institutions providing support.
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