Hyatt and Grupo Piñero Unite to Enhance All-Inclusive Offerings

Hyatt and Grupo Piñero Forge Strategic Alliance

Hyatt Hotels Corporation (NYSE: H) has officially completed a significant agreement with Grupo Piñero, marking a pivotal moment in the hospitality sector. This long-term joint venture, based in Palma de Mallorca, Spain, aims to manage Bahia Principe Hotels & Resorts properties while owning the Bahia Principe brand itself.

Expanding the All-Inclusive Portfolio

This partnership introduces 22 resorts offering approximately 12,000 rooms under the Bahia Principe Hotels & Resorts brand, strategically located across popular destinations like the Dominican Republic, Mexico, Jamaica, and Spain. The joint venture allows Hyatt to expand its all-inclusive offerings, catering to an increasing demand from guests and World of Hyatt members for inclusive travel experiences.

Leadership Structure of the Joint Venture

In a clear indication of the importance of this alliance, Julio Pérez, the CEO of Bahia Principe, has taken on the role of leading the joint venture. Meanwhile, Encarna Piñero, the current Global CEO of Grupo Piñero, serves as the Chairman of the Board, reflecting a strong commitment to collaboration between the two companies. Additionally, Izet Mahalbasic, Vice President of Hotel Finance at Hyatt, joins as Chief Financial Officer, ensuring financial oversight for this ambitious project.

Enhancing Guest Experience and Innovation

Mark Hoplamazian, President and Chief Executive Officer of Hyatt, expressed enthusiasm about this partnership, highlighting its potential to enhance various dimensions of the all-inclusive platform. He noted that not only does this venture increase the number of available rooms, but it also introduces a richer array of offerings for guests, further strengthening the World of Hyatt experience.

Encarna Piñero echoed this sentiment, emphasizing that the collaboration represents a groundbreaking model for both organizations. She conveyed confidence that combining the profound expertise of Grupo Piñero in the Caribbean's all-inclusive sector with Hyatt's extensive global platform will foster significant success.

Future Directions for Bahia Principe Hotels & Resorts

Julio Pérez highlighted the exciting journey ahead for the Bahia Principe brand, stating, “Together, we will leverage our strengths to offer an unparalleled all-inclusive experience that will attract travelers from around the world.” This strategic partnership signifies a critical milestone for the company as it seeks to elevate quality and service standards within the hospitality industry.

Background of Hyatt's All-Inclusive Growth

Hyatt’s venture into the all-inclusive market has a rich history, beginning with the launch of the Hyatt Ziva and Hyatt Zilara brands in 2013. The company made headlines with its largest acquisition to date, Apple Leisure Group, in 2021, propelling its portfolio to include over 140 properties across 10 distinct brands, which form a vast Inclusive Collection.

As part of this joint venture, Hyatt will share details regarding Bahia Principe Hotels & Resorts' participation in the World of Hyatt loyalty program in the near future, promising even greater advantages for members.

About Hyatt Hotels Corporation

Headquartered in Chicago, Hyatt Hotels Corporation is a leading global hospitality company driven by a firm commitment to care for people so they can perform at their best. As of late September 2024, the company boasts over 1,350 hotels and all-inclusive properties dispersed across 79 countries and six continents. Its diverse brand portfolio ranges from the Luxury to Inclusive and Essentials categories, illustrating its versatility and ambition in the hospitality realm.

About Grupo Piñero

Founded in 1975 by Pablo Piñero, Grupo Piñero emerges as a formidable force in the tourism industry with a focus on sustainability and responsible management. Currently led by Encarna Piñero as Global CEO, the group is committed to enhancing the tourist experience while promoting respect for the environments in which it operates. With a robust presence in hotel management, real estate, and tour operations, Grupo Piñero showcases a dynamic approach that has resulted in a workforce of over 15,000 employees across various countries.

Frequently Asked Questions

What is the purpose of the Hyatt and Grupo Piñero joint venture?

The joint venture aims to manage Bahia Principe Hotels & Resorts properties while enhancing Hyatt's all-inclusive portfolio.

How many resorts are involved in this agreement?

There are 22 resorts, with nearly 12,000 rooms part of the deal, boosting Hyatt's offerings significantly.

Who will lead the joint venture?

Julio Pérez, CEO of Bahia Principe, will lead the joint venture, with Encarna Piñero serving as Chairman.

What does this mean for Hyatt’s all-inclusive brand?

This joint venture will expand Hyatt’s all-inclusive brand and provide more options for guests, enhancing their travel experiences.

When will more information be shared about the loyalty program?

Hyatt will provide details regarding Bahia Principe Hotels & Resorts' participation in the World of Hyatt loyalty program in the future.

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