Huhtamaki Partners with Slush to Promote Sustainable Packaging

Huhtamaki's Commitment to Sustainable Solutions

Huhtamaki, a global leader in sustainable packaging solutions, proudly aligns with Slush as its Sustainability Partner. This partnership highlights Huhtamaki's commitment to promoting recyclable fiber cups for all beverages served at the event. At Slush, attendees can witness firsthand the company's dedication to circular packaging and its role in promoting sustainable practices.

The Slush Event: A Gathering for Innovators

Slush is recognized as the premier global gathering for startups, providing a dynamic platform for over 10,000 founders, investors, and industry leaders to exchange ideas and foster innovation. The event, taking place in Helsinki, serves as a fertile ground for discussions around business growth and sustainability, making it an ideal environment for Huhtamaki to showcase its innovative solutions.

Innovative Collaboration

“Partnering with Slush, an event dedicated to innovation and sustainability, aligns perfectly with our goals,” remarked Salla Ahonen, EVP of Communications and Sustainability at Huhtamaki. “To tackle the challenges of sustainable manufacturing and packaging, we believe in collaboration across the value chain. This partnership aims to inspire industry-wide action towards a circular economy.”

Showcasing Circularity with Recyclable Cups

The standout feature of this partnership is the recyclable cups and lids that Huhtamaki provides for all drinks at Slush. These products are made from recyclable fiber, and after use, they will be collected and processed to be repurposed into other fiber-based products, supporting the circular economy.

Awareness Campaigns at Slush

During the event, Huhtamaki will launch a robust awareness campaign focusing on the importance of recycling. Attendees can find 33 collection points throughout the venue, ensuring easy access for recycling used cups and promoting eco-friendly habits.

Engaging the Packaging Community

In addition to providing recyclable solutions, Huhtamaki will host a co-creation workshop and panel discussion on 'The Future of Packaging – Circularity Enabled by Digital Integration'. Scheduled for November 21, this event will gather industry leaders, startups, and investors to exchange knowledge and ideas.

Driving Innovation through Digital Integration

As sustainability demands increase, Huhtamaki continues to enhance its digital transformation. Johan Rabe, EVP of Digital and Process Performance, highlights this initiative: “This workshop will be key in advancing our vision for circular packaging through digital solutions and collaborative partnerships.”

About Huhtamaki's Global Reach

Huhtamaki is dedicated to creating sustainable packaging solutions that prioritize hygiene, safety, and accessibility. The company aims to achieve carbon-neutral production and make all products recyclable, compostable, or reusable by 2030. With a century of experience, Huhtamaki operates in 37 countries and employs around 18,000 individuals globally.

Progress and Standards in Sustainability

Huhtamaki actively participates in the UN Global Compact and has received top ratings for its sustainability efforts. The company places a strong emphasis on managing climate change and has set ambitious, science-based targets approved by the Science-Based Targets initiative.

Frequently Asked Questions

What products is Huhtamaki providing at Slush?

Huhtamaki is providing recyclable fiber cups and lids for all drinks at Slush, promoting a circular packaging approach.

What is the main goal of Huhtamaki's partnership with Slush?

The partnership aims to promote sustainable practices and encourage the use of recyclable materials across the value chain.

When and where will the workshop on packaging take place?

The workshop, titled 'The Future of Packaging – Circularity Enabled by Digital Integration', is scheduled for November 21 at Messukeskus in Helsinki.

How can attendees participate in recycling efforts during Slush?

Attendees can utilize 33 designated collection points around the venue to recycle their cups after use.

What sustainability goals has Huhtamaki set for the future?

Huhtamaki aims for carbon-neutral production and plans to ensure all its products are recyclable, compostable, or reusable by 2030.

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