Hugel Unveils Ambitious Strategy for Global Leadership

Hugel Sets Its Sights on Global Leadership in Medical Aesthetics

- Hugel CFO Eva Huang presents mid- to long-term growth strategy at the APAC Track.

- The medical aesthetics company aims to expand its presence in more than 80 toxin markets, 70 dermal filler markets, and more than 10 cosmetics markets by 2028.

Hugel Inc., a prominent figure in the medical aesthetics industry, announced significant achievements in its journey towards global leadership at the recent J.P. Morgan Healthcare Conference. During the event, Hugel presented its vision for the future, focusing on ambitious goals set to elevate the company within the competitive landscape of medical aesthetics.

The J.P. Morgan Healthcare Conference, renowned as the largest global investment symposium for pharmaceutical and biotech industries, saw participation from around 550 companies and 8,000 attendees from various sectors. Hugel’s participation underscored its commitment to strategic growth and innovation.

Aiming for Extensive Global Reach

During the APAC Track session of the conference, Hugel outlined its key goals: to increase its market presence to over 80 countries for toxins, penetrate 70 markets for hyaluronic acid dermal fillers, and establish a foothold in more than 10 countries for cosmetics by the year 2028. These ambitious targets align with Hugel's aspiration to solidify its position as a global leader in medical aesthetics.

The strategies discussed included maintaining a stronghold in the domestic market of South Korea while expanding into emerging markets such as the Middle East and North Africa. Additionally, the company plans to enhance profitability and diversify its product portfolio to better meet evolving consumer demands.

Strategies for Key Markets: US, China, and Europe

Hugel specifically addressed its strategies for entering major global markets, particularly the United States, China, and Europe. In the US, the company is set to launch its botulinum toxin product in the first half of the year. Targeting millennials and Gen Z, Hugel aims to tap into emerging sales channels by offering medical-grade aesthetic procedures backed by educational content for practitioners and competitive pricing. With these efforts, Hugel seeks to capture a 10% market share of the US toxin market for aesthetic applications within three years following its product launch.

For the European and Chinese markets, Hugel plans to capture a 20-25% market share for its toxin products by 2027, reinforcing its commitment to significant growth in these regions.

Eva Huang, the Chief Financial Officer of Hugel, expressed her enthusiasm about the company's path forward: "As a medical aesthetics leader, Hugel will continue to drive growth through strategic international expansion. Our extensive experience in South Korea, coupled with a balanced product portfolio, has equipped us to navigate the global markets effectively. We are confident in our ability to evolve into a top platform within the medical aesthetic sector, beyond our existing leadership in South Korea."

About Hugel

Founded in 2001, Hugel is recognized globally for its expertise in medical aesthetics, focusing on the production of injectables for skin rejuvenation. This includes botulinum toxin, hyaluronic acid fillers, skin boosters, absorbable sutures, and a variety of cosmetic products. As the market leader in injectable aesthetics within South Korea, Hugel uniquely stands out as the only South Korean company holding regulatory approvals in the world’s three largest botulinum toxin markets: the US, China, and Europe.

With a strong foundation built on safety and quality, Hugel is dedicated to advancing the industry through robust medical affairs and comprehensive training programs. Over two decades, the company has established a presence in approximately 70 countries and operates eight global subsidiaries across various regions including South Korea, the US, Australia, Canada, Taiwan, China, Hong Kong, and Singapore. Optimally positioned for continued growth, Hugel aims to leverage its strong industry momentum to foster further global market expansion.

Contact:
Jihyun Kim, Manager of the PR Team, Hugel

Frequently Asked Questions

What is Hugel Inc.'s primary business focus?

Hugel Inc. specializes in medical aesthetics, focusing on injectables for skin rejuvenation, including botulinum toxin and hyaluronic acid fillers.

What are Hugel's global expansion goals?

Hugel aims to expand into over 80 toxin markets, 70 dermal filler markets, and more than 10 cosmetics markets by the year 2028.

Which major markets is Hugel targeting for growth?

The company plans to target the United States, China, and Europe as key markets for its growth strategy.

What share does Hugel aim to capture in the US toxin market?

Hugel aims for a 10% share of the US toxin market for aesthetic purposes within three years after its product launch.

When was Hugel founded?

Hugel was established in 2001 and has grown to become a leader in the medical aesthetics industry.

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