How to Accept Payment with WooCommerce: Guide for B2B Decision-Makers
Your online store is live — but unless you can collect payments smoothly, it’s just a well-designed brochure. This guide walks you through how to accept payment with WooCommerce, tailored for founders, finance leads, and operations teams making strategic decisions about e-commerce infrastructure.
Start with the Basics: What Is WooCommerce?
WooCommerce is an open-source e-commerce plugin for WordPress. It lets you:
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Sell physical, digital, or subscription-based products
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Customise your checkout flow
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Extend functionality with 78+ payment and service plugins
It powers millions of online stores and has a vibrant developer community — but out of the box, it doesn’t process payments. You’ll need to integrate a WooCommerce-compatible payment gateway.
Native vs Third-Party Payment Gateways
When choosing a gateway, WooCommerce gives you two broad options.
Option 1: WooPayments
Woo’s native gateway lets you accept credit/debit cards and manage everything inside your WordPress dashboard. But it doesn’t support pay-by-bank methods and offers limited customisation.
Option 2: Third-Party Extensions
These allow you to connect with specialist providers offering more flexibility, better regional coverage, and support for advanced payment methods.
What Are Your Customers Expecting?
Before comparing gateways, pause and zoom in on your customer base.
Payment preferences vary by region, age group, and product type. For example, a 25-year-old buying fashion online in Germany may prefer Klarna or bank transfers, while a US-based B2B buyer is more likely to use a corporate card.
Map out your payment experience:
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Who are your customers?
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Where are they based?
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What device and method do they prefer?
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How price-sensitive are they to fees or friction?
Gathering this context helps you prioritise payment methods that match real behaviour — not assumptions.
Consider Open Banking (Especially If You Hate Chargebacks)
Open banking, or account-to-account payments, lets users pay directly from their bank accounts using their banking app. With PSD2 regulations and secure APIs, it’s fast, compliant, and growing fast.
Benefits for merchants:
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No chargebacks
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Instant settlement
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Low fees (no card network middlemen)
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Better UX with no card entry required
If you’re selling high-ticket items, subscriptions, or serve international users, open banking can drastically improve margins and payment reliability.
Look for an open banking plugin designed for WooCommerce. Many providers offer easy-to-install solutions that connect you to hundreds or even thousands of banks — without needing a dedicated development team.
Setup is typically simple:
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Upload the plugin file to your WooCommerce dashboard
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Enter the API keys provided during onboarding
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Configure your settings and go live
Once installed, you can start accepting pay-by-bank payments directly through your site.
Make Sure It Works Before You Launch
It’s tempting to hit publish and start taking payments — but a quick test run can save you from costly mistakes.
Run through the checkout journey yourself. Pretend you’re the customer. Pay attention to how fast the transaction goes through, how it looks on different screen sizes, and whether the flow feels natural.
Open banking payments often involve a redirect to the customer’s bank app — is that step smooth or jarring? Is the branding and design clear enough to avoid hesitation?
A few minutes of testing can make the difference between a lost sale and a loyal customer.
Choose Payments Like You’d Choose a Co-Founder
A payment gateway is not just a tool — it’s part of your UX, your business model, and your growth strategy. Choose one that:
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Fits your checkout flow and target markets
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Supports your customers’ preferred methods
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Keeps fees predictable and manageable
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Offers strong support and clear documentation
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Grows with you as you scale
Whether you’re launching your first product or expanding globally, setting up payments right is a high-leverage decision. Explore modern tools like to give your customers the experience they expect — and give yourself the infrastructure to scale.
About The Author
Contact Addison Perry privately here. Or send an email with ATTN: Addison Perry as the subject to contact@investorshangout.com.
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