How DEUNA’s Aware AI Revolutionizes Data Management for Growth

Transforming Data Management with DEUNA’s Aware AI

In today's fast-paced business environment, many companies grapple with the challenges posed by messy data. DEUNA, a leading player in unifying global payments, has introduced its innovative product, Aware AI, designed to turn this data chaos into actionable growth opportunities.

The Cost of Poor Data Quality

Businesses are losing a staggering $1.8 trillion each year due to decision-making that stems from fragmented and low-quality data. Research shows that data teams spend up to 80% of their time cleaning and organizing data. Despite these efforts, a striking 73% of companies report issues with data quality, which hampers effective decision-making.

REimagining Data Utilization

DEUNA’s Aware AI is tackling these problems head-on. By automating the data preparation process, it allows merchants to focus on extracting valuable insights rather than wasting time on data cleanup. This automation directly translates into improved operational efficiency and better customer service.

Unlocking Profitability and Customer Loyalty

Businesses that effectively leverage data for decision-making are not just surviving; they are thriving. They are 19 times more likely to sustain profitability and seven times more likely to secure long-term customer loyalty compared to their competitors. These compelling statistics underscore the importance of harnessing high-quality data.

Quote from the CEO

Roberto E. Kafati, DEUNA’s Co-founder and CEO, expressed his confidence in the product, stating, “We are introducing a platform capable of delivering actionable, real-time insights, by automating data ingestion and preparation, and by designing merchant, sector-specific, high-impact growth strategies through an AI multi-system of agents and Machine Learning models.”

Successful Implementations: A Case Study with KFC LATAM

The effectiveness of DEUNA’s Aware AI is evidenced by its successful pilot case with KFC LATAM. The restaurant chain implemented over 20 proof-of-concept initiatives powered by Aware AI, resulting in an impressive 20% overall sales growth, coupled with a 27% increase in sales for targeted product categories. Additionally, they experienced a threefold increase in promotional conversions.

Insights from KFC LATAM

Nicolas Rodriguez, Digital Transformation Director for KFC LATAM, shared their experience with Aware AI: “Over the years, we’ve established a robust digital ecosystem, integrating multiple sales channels that have positioned us as a regional leader. However, with growth comes complexity, such as managing data from multiple sources. With DEUNA’s Aware AI, we’ve eliminated this bottleneck. Our data is now unified, accurate, and available in real time—empowering us to make informed decisions faster than ever before.”

How DEUNA’s Aware AI Operates

DEUNA’s Aware AI encompasses several key functionalities:

• It automates the processes of data ingestion, unifying various sources while eliminating the need for manual cleaning.
• Utilizing sector-specific Machine Learning models, it adapts to individual business needs and nuances.
• It conducts real-time evaluations of millions of strategies and ranks them based on their impact, enabling businesses to act on the most effective recommendations.
• The platform features intuitive interaction capabilities, allowing users to engage naturally and conduct complex queries seamlessly.

DEUNA’s Growth Trajectory

Founded at Stanford just four years ago, DEUNA has witnessed extraordinary growth. Recent reports indicate a 24x increase in payment volume and a 50% rise in headcount within a single year. Operating in over ten countries, DEUNA is backed by more than $40 million in funding from prominent investors, including SoftBank Early Stage and Valor Capital. The company serves various sectors, including airlines and retail, making a substantial mark in the global market.

About DEUNA

DEUNA is dedicated to simplifying global payments and propelling the future of commerce. By maximizing financial outcomes, DEUNA helps businesses manage over 200 payment providers, create customized organizational rules, and centralize payment reconciliations, all while enhancing conversion rates.

Frequently Asked Questions

What is Aware AI by DEUNA?

Aware AI is an innovative platform designed to automate data preparation and provide real-time actionable insights for businesses, improving operational efficiency.

How does Aware AI improve decision-making?

It automates data ingestion, unifies various sources, and ranks strategies to help businesses make informed decisions quickly and effectively.

What results did KFC LATAM achieve with Aware AI?

KFC LATAM saw a 20% increase in overall sales and significant improvements in targeted product sales and promotion conversions as a result of using Aware AI.

What industries does DEUNA serve?

DEUNA serves a diverse range of clients, including airlines, fast-food chains, movie theaters, retailers, and telecommunications companies.

How has DEUNA performed since its inception?

Since its founding, DEUNA has achieved remarkable growth, including a 24x increase in payment volumes and a growth in workforce by 50% in recent years.

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