Hotel Okura and AWC Set to Launch Unique Ryokan Hotels

Hotel Okura and AWC Announce New Ryokan-Style Hotels

In an exciting development for Thailand's hospitality sector, Hotel Okura Co., Ltd., a leading global player in the Japanese hotel industry, has partnered with Asset World Corporation (AWC). This collaboration will bring two new ryokan-style hotels to Chiang Mai and Bangkok, both slated to open by the year 2028. This move will significantly enhance Hotel Okura's presence in Thailand, expanding its portfolio to seven hotels nationwide, which will together encompass over 400 rooms.

Expansion Plans in Thailand

Hotel Okura's ongoing partnership with AWC has blossomed since 2012 when The Okura Prestige Bangkok opened its doors. With the latest agreements signed recently, the plans to introduce Okura Resort Chiang Mai and The Okura Prestige Sukhumvit Bangkok Hotel and Spa showcase a commitment to enriching Thailand's hospitality landscape. This ambitious project is inspired by a shared vision of luxury, sustainability, and the exquisite melding of Japanese hospitality with local cultural elements.

Introducing Okura Resort Chiang Mai

Okura Resort Chiang Mai stands out as the first Okura-branded hotel in Northern Thailand. Located in the bustling Chang Klan Road area, the resort is designed to merge traditional ryokan aesthetics—featuring tatami mats and open-air baths—with the distinct influences of Lanna culture. The hotel anticipates offering approximately 220 elegantly designed rooms, equipped with modern amenities while honoring the charm of Japanese hospitality. Guests can expect culinary delights from both Japanese and Northern Thai cuisines at on-site dining options, which include a cafe, rooftop bar, and various restaurants.

The Okura Prestige Sukhumvit Bangkok Hotel and Spa

This urban oasis, nestled in Bangkok's trendy Thonglor district, will provide both short and long-term accommodation options. The hotel will focus on wellness by integrating traditional Japanese practices with contemporary health trends. With around 240 rooms, each averaging 45 square meters, guests will enjoy suites reminiscent of traditional ryokans while still having modern conveniences. A scenic sky lobby and rooftop bar are set to offer stunning views, further enriching the guest experience if they choose to unwind outdoors.

Commitment to Sustainable Luxury

Toshihiro Ogita, President of Hotel Okura, expressed excitement over this development, emphasizing the commitment to marrying world-class hospitality with the grace of Japanese culture. The new properties aim to provide exceptional guest experiences while promoting wellness and sustainable tourism in Thailand. With the vision firmly in place, both hotels will cater to the needs of health-conscious travelers, thereby aligning with current travel trends that favor wellness and comfort.

Additional Hotel Features

Each hotel will feature a comprehensive array of facilities designed to ensure a fulfilling stay. Okura Resort Chiang Mai and The Okura Prestige Sukhumvit will offer fitness centers, spas, and multiple banquet halls for business meetings and events. This collaboration is geared towards creating a vibrant hospitality experience that not only reflects the local culture but also invites guests from around the globe to enjoy Japan's renowned levels of service.

About Asset World Corporation

Asset World Corporation (AWC) has established itself as a forerunner in Thailand's lifestyle real estate sector. With a vision to blend hospitality and commercial experiences seamlessly, AWC is committed to sustainable development and creating landmark projects throughout the country. This aligns perfectly with its collaborations with world-class brands aimed at elevating Thailand's status as a global tourism hotspot.

About Hotel Okura Co., Ltd.

Founded in 1958 and renowned for its hospitality excellence, Hotel Okura is a trusted name in Japan and internationally. The brand's philosophy emphasizes a perfect balance of traditional aesthetic and modern functionality, providing guests with memorable experiences underscored by high-quality service. The company's long-standing commitment to hospitality will provide a strong foundation for the growth of the new hotels in Thailand.

Frequently Asked Questions

What are the plans for the new hotels by Hotel Okura?

The new hotels aim to blend Japanese hospitality with local culture, focusing on wellness and sustainable experiences while adding over 400 rooms to the Hotel Okura portfolio in Thailand.

When are the new hotels expected to open?

Both the Okura Resort Chiang Mai and The Okura Prestige Sukhumvit Bangkok Hotel and Spa are anticipated to open in 2028.

What unique features will the hotels offer?

They will provide ryokan-style experiences, wellness programs, diverse dining options, and various amenities such as fitness centers and spas.

How does this expansion impact Hotel Okura's presence in Thailand?

This expansion will bring Hotel Okura's total number of hotels in Thailand to seven, significantly enhancing its market presence.

What is AWC's role in this partnership?

Asset World Corporation collaborates with Hotel Okura to redefine hospitality and lifestyle experiences in Thailand, contributing to sustainable tourism development through landmark projects.

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