HOT TAMALES® Celebrates 75 Years with Dragon Adventure

HOT TAMALES® Announce Exciting New Collaboration
HOT TAMALES® is heating up the summer with a sizzling partnership ahead of the live-action adaptation of the beloved movie, How to Train Your Dragon. As HOT TAMALES® embarks on celebrating an impressive 75 years, this collaboration is set to ignite excitement for candy lovers and moviegoers alike.
Celebration of Flavor and Adventure
This summer, the iconic cinnamon candy brand teams up with Universal Pictures to launch a campaign filled with flavor and adventure. From vivid visuals crafted by the visionary behind How to Train Your Dragon to the spicy cinnamon goodness of HOT TAMALES®, this partnership promises to create an immersive celebration that fans of both the candy and the film can relish.
What This Partnership Means
Brand Manager, Zack Greenfield, shared his thoughts on this exciting collaboration: "We couldn't think of a better way to celebrate our 75th anniversary than by partnering with How to Train Your Dragon. The film's adventurous, high-energy spirit aligns perfectly with our brand, and we are eager to engage fans with exciting flavors and thrilling prizes that enhance the cinematic experience."
Sweepstakes for Fans
To commemorate this electrifying partnership, HOT TAMALES® is launching a limited-time sweepstakes. Fans are encouraged to join the fun by commenting on the featured posts on the official social media pages. Ten lucky winners will be selected at random to receive fantastic prize packs, including movie tickets to see How to Train Your Dragon, a stash of HOT TAMALES® candy, along with some exclusive movie-themed gifts.
Unleash Your Adventurous Side
This collaboration between HOT TAMALES® and the live-action film invites all to embrace their adventurous spirit. Whether you're a fan of dragons or a lover of bold flavors, this summer's grand celebration will be hard to resist. From thrilling stories of friendship to rich tastes of cinnamon, the partnership speaks to the hearts of candy and film enthusiasts.
How to Stay Updated
For those interested in following the exciting journey of HOT TAMALES®, updates and more information are available on their official social pages. The energetic spirit of the campaign will bring together fans and celebrate not only the candy but also the immersive world of How to Train Your Dragon, making it an event to remember.
A Legacy of Sweetness
As we delve into the history of Just Born Quality Confections, the company behind HOT TAMALES®, it’s a legacy that resonates with family traditions and nostalgia. Just Born has been crafting their delicious treats for over a century, making it a staple in the hearts of candy lovers everywhere. Their journey began in Brooklyn, New York, and has since blossomed into a cherished family-run business dedicated to bringing joy and sweetness to people's lives.
About Universal Pictures' How to Train Your Dragon
The live-action adaptation of How to Train Your Dragon is crafted by Dean DeBlois, who is celebrated for his work in animating the original films. The new movie reimagines the story in stunning detail and style, following the journey of Hiccup and his dragon companion Toothless as they navigate a world of friendship and discovery. Audiences can look forward to a remarkable interaction between characters as they face challenges that require courage, trust, and teamwork.
Frequently Asked Questions
What is the main highlight of the HOT TAMALES® partnership?
The partnership celebrates the 75th anniversary of HOT TAMALES® with a collaboration focused on the upcoming live-action adaptation of How to Train Your Dragon, featuring exciting sweepstakes and campaigns.
How can fans participate in the sweepstakes?
Fans can enter the sweepstakes by commenting on specific posts on HOT TAMALES®' social media platforms, which will determine several winners who will receive exciting prize packs.
When does the movie How to Train Your Dragon premiere?
The movie is set to premiere in theaters on June 13, 2025, coinciding with HOT TAMALES®’ celebration.
What types of prizes will be included in the sweepstakes?
Winners will receive packs that include movie tickets, HOT TAMALES® candy, and specially curated gifts themed around How to Train Your Dragon.
What makes HOT TAMALES® a special candy brand?
HOT TAMALES® is known for its bold and fiery cinnamon flavor, making it a unique treat loved by many, and it has built a legacy over 75 years of delightful candy making.
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