Hornitos Tequila Launches New Inclusive Branding Campaign
Hornitos Tequila Introduces 'Tequila De Todos' Brand Platform
The refreshingly unpolished brand welcomes everyone to enjoy its 100 percent agave premium tequila.
Hornitos® Tequila is delighted to reveal a fresh brand identity, marking a new chapter in its journey with a commitment to inclusivity, authenticity, and memorable tequila experiences. As Hornitos celebrates its rich history, the new platform, "Tequila de Todos," aims to embrace the spirit of diversity and togetherness, creating a vibrant community around premium tequila.
A Celebration of Inclusivity
Hornitos was established with a vision to make high-quality tequila accessible to everyone. This ethos is more relevant now than ever, as the brand introduces its new motto, "Tequila de Todos," which translates to "Tequila for Everyone." This initiative encourages tequila lovers to feel free and unapologetic about their enjoyment of Hornitos products, whether at casual gatherings or lively celebrations.
Vision from the Brand's Heritage
“With 'Tequila de Todos,' we empower tequila enthusiasts to fully indulge in the richness of Hornitos,” stated John Alvarado, US Chief Brands Officer at Suntory Global Spirits. This philosophy aligns with the vision of the brand's founder, Don Francisco, whose intention was to break down barriers and create a premium spirit that anyone could appreciate.
Innovative Campaign Launch
This summer, Hornitos will roll out an engaging marketing campaign in collaboration with The Community. The centerpiece of this initiative is "The Neverending Guest List," a lively concept that showcases the endless fun that Hornitos brings to gatherings. This humorous take symbolizes the inclusive nature of Hornitos Tequila, portraying it as the spirit that unites people from all walks of life.
Cultural Resonance in Every Drop
The brand's commitment to inclusion and authenticity is not just reflected in its messaging but also in its offerings. Hornitos crafts its tequilas with care, using only the finest agave, ensuring each bottle delivers exceptional quality. From spontaneous celebrations to quiet evenings at home, Hornitos invites every tequila lover to make it part of their journey.
Engagement Across Platforms
The campaign will feature a variety of media strategies, including digital and social media interactions, as well as experiential events that embody the essence of "Tequila de Todos." Hornitos is not just selling tequila; it’s curating experiences that resonate with a diverse audience.
Hornitos also invites consumers to engage with its vibrant content online, as the brand seeks to foster a community around shared moments and memories tied to the enjoyment of tequila.
About Hornitos® Tequila
Founded in 1950 in honor of Mexican Independence Day, Hornitos® Tequila has a legacy of tradition-breaking. The brand continuously upholds the high standards established by its founder, producing an array of premium tequilas that cater to Every palate. The Hornitos portfolio includes exceptional varieties such as Hornitos® Blanco, Hornitos® Reposado, Hornitos® Añejo, Hornitos® Cristalino, and Hornitos® Pineapple Tequila, all crafted from the finest agave.
Explore more about Hornitos Tequila and find your own tequila moments at their website or on social media platforms.
Frequently Asked Questions
What does 'Tequila de Todos' mean?
'Tequila de Todos' translates to 'Tequila for Everyone,' emphasizing Hornitos' commitment to inclusivity and community.
When was Hornitos® Tequila founded?
Hornitos® Tequila was established in 1950, founded by Don Francisco.
What are some varieties of Hornitos® Tequila?
Hornitos offers several types including Hornitos® Blanco, Reposado, Añejo, Cristalino, and Pineapple Tequila.
What is the goal of the new Hornitos campaign?
The campaign aims to celebrate inclusivity and the joy of tequila, inviting people to enjoy Hornitos without hesitation.
How can I learn more about Hornitos Tequila?
To learn more, visit the Hornitos official website or engage with them on social media.
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