Horizon Media and Google Join Forces for AI Marketing Innovation
Horizon Media Teams Up with Google for a Revolutionary Hackathon
In an exciting display of creativity and innovation, Horizon Media has partnered with Google to host a transformative AI hackathon, aptly named Hacking the Screen. This one-day event, held at Google’s St. John's Terminal office, aimed to reimagine the future of entertainment marketing and draw from a wealth of fresh, youthful ideas.
Uniting Talents from Leading Universities
The hackathon welcomed bright minds from nine different universities, including some of the top institutions in the nation, showcasing the remarkable synergy between education and industry. Students participated in teams, working hands-on to tackle real-world marketing challenges using Horizon Media's insightful audience data and Google's cutting-edge AI technology.
Pioneering AI Solutions for Marketing
Under the guidance of Horizon Media's president, Bob Lord, and Google's data transformation lead, Paijmaan Premji, participants had a unique opportunity to leverage advanced tools in artificial intelligence. They combined their innovative ideas with Horizon’s proprietary audience intelligence tools and Google's Vertex AI platform, aiming to create solutions that would directly impact marketing strategies for leading entertainment brands.
Celebrating Innovation and Collaboration
Innovation, integrity, and collaboration were at the heart of this event as teams competed for a grand prize of $10,000, awarded to the most remarkable and viable solution. The winning team, Synth Solutions, stood out for creatively using large language models to enhance campaign messaging tailored to diverse audience segments. Their prototype skillfully melded empathy and data to create effective marketing strategies.
Evaluation Criteria for Teams
Each project was evaluated based on several rigorous criteria including problem understanding, creativity, technical execution, and presentation quality. Judges assessed how well teams understood the marketing challenges, their innovative use of AI and data, and the practical applicability of their ideas.
Empowering Future Innovators
The event was not just about competition; it was a powerful opportunity for talent recognition as well. Horizon Media opened doors for top participants, offering internships within their AI, analytics, and innovation teams, emphasizing their commitment to nurturing the next generation of marketing professionals.
About Horizon Media
Horizon Media is the largest independent media agency globally, dedicated to driving data-driven business outcomes for innovative brands since 1989. With headquarters in New York and regional offices in Los Angeles and Toronto, they employ over 2,400 individuals and manage media investments exceeding $8.5 billion. Horizon Media believes in the personal touch in business, creating unique connections between brands and their customers while ensuring a supportive work environment, recognized for excellence in employee satisfaction and diversity.
Frequently Asked Questions
What was the purpose of the AI hackathon?
The hackathon aimed to explore innovative marketing strategies using AI technology, enhancing collaboration between students and industry leaders.
Who hosted the AI hackathon?
The event was hosted by Horizon Media's president Bob Lord and Google's data transformation lead Paijmaan Premji.
What was the grand prize offered in the hackathon?
The winning team received a grand prize of $10,000 for their innovative solutions.
What technologies were utilized during the hackathon?
Participants used Horizon’s audience intelligence and Google’s Vertex AI platform to develop their prototypes.
How does Horizon Media support emerging talent?
Horizon Media offers internships and practical opportunities to standout participants, fostering the growth of young professionals in the marketing field.
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