Horizon Family Brands Unveils New Name and Growth Strategy
Horizon Organic Dairy Transitions to Horizon Family Brands
Horizon Family Brands has recently announced its new trade name, marking a significant step in its evolution as a leading player in the organic dairy industry. With its transition from Horizon Organic Dairy, LLC to Horizon Family Brands, the company is set to position itself strategically toward expanding a portfolio of better-for-you offerings.
Aiming for Growth with Heritage Brands
As part of its ambitious plans, Horizon Family Brands aims to enhance its product line with an emphasis on health-conscious options. The legacy brands Horizon Organic and Wallaby, known for their quality organic dairy products, play a pivotal role in this evolution. Horizon Family Brands showcases the potential for growth while maintaining a strong connection to its heritage brands.
Commitment to Organic Excellence
Horizon Organic stands out as the largest USDA-certified organic milk and dairy brand globally. Its commitment to high-quality, nourishing products resonates deeply with families who trust Horizon for their daily dairy needs. Wallaby, on the other hand, brings a unique flavor with its creamy, Australian-style Greek yogurts, offering consumers an indulgent yet health-conscious option.
New Ownership and Vision
In a recent development, the acquisition of Horizon Organic and Wallaby by Platinum Equity has opened new avenues for growth. Platinum Equity recognized the brands' potential in driving growth within the premium dairy sector, making them a perfect fit for expansion under the Horizon Family Brands umbrella. This strategic alignment will enable Horizon Family Brands to explore new opportunities for enhancing its product offerings.
Focus on Sustainable Practices
Beyond the growth in business, Horizon Family Brands is also focused on sustainability and making a positive impact on the planet. Both Horizon Organic and Wallaby have achieved B Corp Certification, demonstrating their commitment to high standards of social and environmental responsibility. This certification is not merely a label but a core principle that guides daily operations and goals within the company.
Mission-Driven Approach
The mission of Horizon Family Brands is to inspire healthier living through its purposeful wellness brands. CEO Tyler Holm expresses excitement about nurturing the existing brands while pursuing the addition of other wellness-oriented brands. The long-term vision is to diversify the portfolio further, cultivating an extensive range of better-for-you options that cater to evolving consumer preferences.
Community and Consumer Engagement
With over 45,000 stores across the nation stocking its products, Horizon Organic continues to affirm its position as a leader in the organic dairy marketplace. Moreover, Wallaby is adapting to market demands, elevating its distribution strategy, and captivating new consumers with its delectable offerings.
Horizon Family Brands Outlook
Headquartered in Broomfield, Colorado, Horizon Family Brands boasts a leadership team passionate about the organic and wellness food and beverage industries. This team is committed to driving forward the legacy of both Horizon Organic and Wallaby while pushing toward a healthier future for its communities and consumers alike.
As Horizon Family Brands moves forward, the company is poised to explore both innovative products and strategic acquisitions. The intent is to cultivate a diverse range of offerings within the organic and better-for-you categories, thereby enhancing its market reach and impact.
About Horizon Family Brands
Comprising market leaders Horizon Organic and Wallaby Organic, Horizon Family Brands is dedicated to inspiring healthier living and participating in the broader organic movement. With a solid mission to nourish families, the company paves a path towards sustainable growth and community engagement in the organic landscape.
Frequently Asked Questions
What is the significance of the name change to Horizon Family Brands?
The name change reflects the company's broader commitment to health-focused offerings while honoring its heritage brands, Horizon Organic and Wallaby.
How does Horizon Family Brands ensure product quality?
Horizon Organic and Wallaby maintain high standards through their dedication to certified organic practices, ensuring premium quality in their dairy products.
What future plans does Horizon Family Brands have for its product lineup?
Horizon Family Brands aims to expand its portfolio by acquiring other health-conscious brands and enhancing its existing product offerings.
What does B Corp Certification mean for Horizon Family Brands?
B Corp Certification indicates the company’s commitment to social and environmental performance, accountability, and transparency in its operations.
How can consumers find Horizon Organic products?
Horizon Organic products are available in over 45,000 stores nationwide, making them accessible to a wide range of consumers.
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