Hisense Targets Fan Experience with FIFA Sponsorship and Tech
Hisense Reaffirms Partnership with FIFA at IFA 2025
Hisense, a key player in consumer electronics, announced at IFA 2025 its continuation as an Official Sponsor of the FIFA World Cup™, enhancing its longstanding partnership with FIFA that began in 2018.
Milestones in Hisense's FIFA Journey
Since its first collaboration with FIFA, Hisense has achieved remarkable milestones. From initial branding at the 2018 FIFA World Cup™ to content partnerships via FIFA+ in 2022, the company's contributions continue to grow. Notably, technology integration in VAR operations at the FIFA Club World Cup 2025™ further showcases Hisense's commitment and influence in enhancing global sporting events. The forthcoming FIFA World Cup 2026™ sponsorship promises to elevate fan experiences even further.
Catherine Fang's Vision for Fans
Catherine Fang, VP of Hisense Group, expressed that memorable moments in sports begin with exceptional experiences. She emphasized Hisense's dedication to enriching fan interactions through innovative technology. The brand's approach is guided by core principles: technology-driven solutions, user-centric design, smart services, and cultural values. This philosophy allows Hisense to push the boundaries of display technology, providing fans with unmatched picture quality from HDR to Laser TV and the latest RGB-MiniLED technology. This user-focused strategy aims to create immersive experiences, making fans feel intimately connected to every moment of the action.
Innovative RGB-MiniLED Technology at IFA 2025
At IFA 2025, Hisense announced its advancements in RGB-MiniLED technology, debuting the 116-inch version which has received refinements for even richer colors, improved contrast, and enhanced brightness exceeding that of QD-OLED displays. This innovation not only highlights Hisense’s leadership in next-gen display technology but also promises fans breathtaking viewing experiences during the tournaments.
Collaboration with FIFA for Unmatched Viewing Experiences
FIFA’s chief business officer, Romy Gai, praised the collaboration with Hisense, envisioning a partnership that brings the finest display technology to engage billions of fans worldwide during the World Cup events. Hisense’s mission is to transform each living room into a front-row seat, ensuring that followers of the sport can immerse themselves in the excitement of the tournament.
Anticipation for the 2026 FIFA World Cup™
The upcoming FIFA World Cup 2026™, featuring 48 teams and held across three nations, is poised to be a historic event. Hisense is committed to delivering an extraordinary experience that allows fans around the globe to feel a personal connection to the tournament, making sure that everyone has the opportunity to genuinely own the moment.
About Hisense
Founded in 1969, Hisense stands as a globally recognized leader in the fields of home appliances and consumer electronics, operating in over 160 countries. The company is dedicated to providing high-quality multimedia products and smart IT solutions. According to recent industry reports, it ranks No. 2 worldwide in total TV shipments between 2022 and 2024 and leads the market in the 100-inch and larger TV segment for 2023-2024. As the first official partner of the FIFA Club World Cup 2025™, Hisense’s engagement in global sports partnerships reflects its strategic approach to connecting with consumers globally.
Global Footprint and Commitment to Innovation
Hisense operates 31 R&D centers, 36 industrial parks, and 64 offices worldwide, focusing on innovation and efficiency. The company’s regional headquarters are located in Dubai, UAE, complemented by five offices throughout the MENA region, ensuring robust manufacturing and distribution to meet the dynamic needs of consumers in various markets.
Frequently Asked Questions
What recent announcement did Hisense make at IFA 2025?
Hisense announced its continued partnership as an Official Sponsor of the FIFA World Cup™, reaffirming its commitment to enhancing global fan experiences.
How has Hisense collaborated with FIFA since 2018?
Hisense's collaboration includes branding at the World Cup, content partnerships, and technology integration in events like the FIFA Club World Cup.
What is RGB-MiniLED technology?
RGB-MiniLED technology offers enhanced picture quality with superior colors, contrast, and brightness, setting a new standard for display technologies.
How does Hisense aim to improve the fan experience?
Hisense aims to transform living rooms into front-row seats by providing innovative technologies that facilitate immersive viewing experiences during tournaments.
What is the significance of the FIFA World Cup 2026™ for Hisense?
The 2026 FIFA World Cup™ marks a significant opportunity for Hisense to engage with a massive audience and showcase its latest display technologies.
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