Hisense Solidifies Global TV Market Presence with 14.06% Share

Hisense Achieves Remarkable TV Shipment Share

Hisense, a leader in consumer electronics and home appliances, has solidified its position in the global TV market by capturing a substantial 14.06% of the total shipment share in 2024. This accomplishment marks the third consecutive year that the brand has secured the second-highest annual TV shipment volume worldwide, demonstrating consistent growth and commitment to quality and innovation.

Significant Growth in Shipments

According to recent findings, Hisense recorded an impressive year-on-year shipment increase of 11.9%. Over the last three years, Hisense has firmly maintained a top-two position in global TV shipments, showcasing its reliability and popularity among consumers globally. This success isn't merely a trend but rather a reflection of the brand's relentless efforts in enhancing product offerings.

Leading the Large Screen Market

In 2024, Hisense not only focused on maintaining its overall shipment share but excelled in the large-screen TV segment as well. The company achieved a remarkable 47% market share in the 100-inch and above category, positioning it as the top player in this lucrative segment. The increased demand for larger screens, especially for home entertainment, has played a pivotal role in fueling Hisense's growth in this marketplace.

Innovative Technology Driving Success

Innovation has been at the forefront of Hisense's strategy. At the CES 2025, the company introduced new, cutting-edge products, such as the 116-inch TriChroma LED TV featuring RGB Local Dimming Display Technology, alongside a stunning 136-inch consumer-ready MicroLED display. These technological advancements illustrate Hisense's dedication to pushing the boundaries of home entertainment.

Enhancing the Viewing Experience

Hisense is devoted to enhancing the viewing experience for its customers through innovative technological solutions. By integrating advanced functionalities into their TVs, they ensure that users enjoy a tailor-made entertainment experience. The innovations are set to shine during major sporting events such as the FIFA Club World Cup 2025™, further showcasing the brand's commitment to providing exceptional audiovisual experiences.

Key Insights from Hisense Leadership

David Gold, Vice President of Hisense International and President of Hisense Americas, emphasized key elements contributing to the brand’s success in 2024. According to Gold, "The three keywords for 2024 were passion, dedication, and innovation." His leadership and strategic vision have undoubtedly played a significant role in the brand's performance.

Hisense's Commitment to Innovation

From ultra-high-definition displays to artificial intelligence applications, Hisense is dedicated to perfecting technology that provides genuine value to its customers. Their focus on energy-efficient solutions and immersive entertainment reflects the company's promise to enhance daily life, making moments spent with family and friends even more enjoyable.

About Hisense

Hisense has emerged as a formidable player in the global home appliance and consumer electronics arena. Ranked No. 2 globally for total TV shipments and No. 1 in the 100''+ TV category according to Omdia, the company has expanded its operations to over 160 countries. Specializing in multimedia products, home appliances, and intelligent IT solutions, Hisense continues to evolve and innovate in an ever-competitive market.

Frequently Asked Questions

What percentage of global TV shipments did Hisense secure in 2024?

Hisense achieved a shipment share of 14.06% in the global TV market in 2024.

How does Hisense rank in the 100-inch and above TV market?

Hisense led the global 100-inch-and-above TV market with a 47% shipment share in 2024.

What new technologies did Hisense introduce at CES 2025?

At CES 2025, Hisense unveiled a 116-inch TriChroma LED TV and a 136-inch MicroLED display among other innovations.

Who is David Gold and what role does he play in Hisense?

David Gold is the Vice President of Hisense International and President of Hisense Americas, providing leadership and strategic direction for the company.

What are Hisense's main product areas?

Hisense specializes in multimedia goods, home appliances, and intelligent IT information, operating in over 160 countries.

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